Top 67 Search Engine Optimization Interview Questions and Answers? (Most Asked )
If you have an interview and you are the next Candidate. Your memory has gone blank, and you want to memorize SEO. Then this is the best SEO Interview Questions article for you. after reading this article, you will succeed in your interview because this is the juice of SEO questions for interview. We conducted several interviews, and I also spoke with my colleagues about their issues and the most important SEO questions.
I reviewed thousands of Interview Questions for SEO before writing this Article. This Article is for all SEO Learners doing a Job or about to go on an interview. Read this complete guide to the Best SEO Interview Questions and Answers in 2022 to rock the discussion.
An interview is a discussion between two or more people. It is an informal conversation, and it can be done in person, via chat, or through video call. So Do not be nervous and calmly give answers. Be prepared for your interview and read seo executive interview questions and answers. All the Best !
SEO Interview Questions and Answers Guide. Let’s Start….
SEO refers to the practice of optimizing your website so that it appears more prominently when people search for items or services connected to your company on Google, Bing, and other search engines.
SEO is basically a practice of optimizing individual web pages to rank higher on the search engine result pages.
This signifies that you have to optimize both content and the corresponding HTML source code and the best part about this is it generates effective traffic on your website with the most useful on-page SEO steps.
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2. What are the Different Types of SEO?
White hat SEO is the most widely used SEO strategy since it employs tactics and procedures to boost a site’s search engine rankings that do not violate search engine standards.
Black hat SEO takes advantage of different flaws in search engines’ algorithms to achieve high rankings. Black hat SEO does not conform with the search engines’ SEO rules. Keyword stuffing, link spam, hidden text, and hidden links are examples of black hat SEO practices.
Grey hat SEO is neither black nor white; instead, it is a grey area between the two. It is a transition from black SEO strategies to white SEO techniques and back again.
3. What is On-page and Off-page SEO?
On-Page SEO is basically a practice of optimizing individual web pages to rank higher on the search engine result pages.
This signifies that you have to optimize both content and the corresponding HTML source code and the best part about this is it generates effective traffic on your website with the most useful on-page SEO steps.
Off-page SEO:- Anything and everything that happens outside your website that is purposely done to raise the ranking of your webpage on various search engines and increase its reach is considered as Off-Page SEO. Now read it below in detail.
Off-page SEO deals with the actions that are made outside your website to improve ranking on the SERPs(Search Engine Result Pages).
It has everything to do with link building, social presence and many others that do not really have to be present on the page.
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we can define backlinks as links from one website page to another website. If you’re reading a blog post and you click on a link and it takes you to another website, That’s actually a backlink. Backlinks are sometimes also called ‘inbound links’ or ‘incoming links’.
The easiest way to imagine backlinks is to think of them as votes.The more votes you get from reliable sources, the higher the trust. It simply means the more high quality backlinks your page has, the higher your content is gonna rank on Google or other search engines.
To rank high on google you need high authority backlinks, like edu backlink, govt. sites, high DA sites backlinks etc..
5. What are the Importance of Backlinks?
- Backlinks help search engines discover your pages faster.
- It helps Google and other search engines determine which pages should rank the highest for a given query.
- Links to your website can give you more visitors through referral traffic.
6. Best SEO tools for WordPress You are Using Now?
Best SEO tools are:-
- MOZ Pro
- Majestic SEO tools
- Google search console
- SEO quake
- Google analytics
- Answer the public
- Rank Math
- Yoast SEO
- keyword explorer
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7. What is 301 and 302 Redirect?
301 Redirect is an HTTP status code that web servers send to browsers. A 301 is a signal that there is a long-term redirect from one URL to another. All users who request an old URL will be automatically sent to a new one.
302 informs search engines that a website or page has been moved for a short period.If you want to send people to a new site or page for a short time, like when you’re updating your site. Then you can use 302 Redirect.
8. What is Penguin update?
Google launched the “webspam algorithm update” in 2012, which specifically targeted link spam and manipulative link building practices.
The Penguin update primarily aims to combat webspam and optimise search results for users. This enhancement was made possible by higher-quality content and improved technical website performance.
9. What is Panda update?
The Google Panda was introduced in 2011 to penalise thin or poor content.
- Content duplication
- Pages with a low content-to-ad ratio
- Pages providing a lot of general information
- Content with limited information
10. What is Hummingbird algorithm?
In 2013 Google Introduced Hummingbird, a new search platform. This update transformed Google search because it helped to give meaning to the words people typed in their queries.
Instead of simply matching words in the query to words in the search results, the new algorithm attempts to understand the meaning of the query and match it with relevant results.
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11. What is RankBrain update in SEO?
RankBrain is Google’s core algorithm that employs machine learning to identify the most relevant search engine results.
12. What is Medic update in SEO?
Google’s Medic Update was an attempt by the search engine giant to recognise authority and knowledge online. This is accomplished by utilising the algorithm’s key ranking parameters to ensure that quality, authoritative, and expert material is ranked in search results.
13. What is Bert update in SEO?
This algorithm is called Bidirectional Encoder Representations from Transformers, or BERT.
According to Google, “These improvements are oriented around improving language understanding, particularly for more natural language/conversational queries, as BERT is able to help Search better understand the nuance and context of words in Searches and better match those queries with helpful results.
Particularly for longer, more conversational queries, or searches where prepositions like “for” and “to” matter a lot to the meaning, Search will be able to understand the context of the words in your query. You can search in a way that feels natural for you.”
14. What is Google’s MUM update?
Google’s Multitask Unified Model (MUM) upgrade attempts to meet current search expectations by improving online search capacity using an AI-powered algorithm.
MUM is artificial intelligence (AI) meant to evaluate and produce information as humans do. In June of 2021, it was released.
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15. What is Google E-A-T
E-A-T means Expertise, Authoritativeness, and Trustworthiness.
Google wants to make sure that when you search for anything, you receive not just the accurate search results that best match the intent of your query, but also high-quality results, with material generated by people who know what they’re talking about on websites you can trust.
16. Why Mobile-friendly content is Important for Indexing?
Digital is the new future and advertisers globally are moving or shifting most of their annual budget towards this new branch to spend about most of their budget, in 2021 alone advertisers globally are planning to spend about $275 million which is 5 times of the same spend in 2015.
A lot of attention is paid to Google’s mobile-first indexing. And Google wants a better user experience, which will lead to more sales.
17. What is Pay Per Click?
Pay Per Click or in short PPC is an online advertising concept which makes advertisers pay only when a user or reader clicks on the advertisement running on any online platform or website. A business generally bids for the PPC ads based on its budget and pays per click.
Hence, a business is only charged for the PPC advertising when a user or reader clicks through that advertisement on the website as the name reads “pay per click” or PPC ads.
18. What are Page Speed in SEO?
Page speed refers to how quickly your website loads for a user. Users frequently bounce back; thus, search engines like Google prioritise sites with quick page speeds.
19. The Most Important Google Ranking Factors?
- High-Quality Content
- Technical SEO
- Backlinks of High Quality and Relevance
- Mobile optimized
- Page loading time
- Brand Stability
- Domain Capability
- UX (user experience)
- Schema Code
- Unique content
- Social Indications
- Domain Authority
20. What is Keyword Density and Proximity?
The proportion of times a term or keyword appears on a web page is keyword density. When the keyword frequency is much higher than the acceptable level, search engines may misinterpret it as term stuffing. As a result, we must ensure that any important or secondary search keywords do not have excessive keyword density.
The formula of keyword density “The number of times the search keyword is used divided by the total number of words in the text multiplied by 100.”
The distance between the individual terms in a search phrase is referred to as keyword proximity. If your keywords are appropriately positioned throughout the text, your page has a better chance of ranking higher.
21. What are the Types of links of SEO?
The best way to rank a website is by generating more links to the website. There are three types of links which include; contextual, reciprocal and related.
Contextual links are when a site links back to your site.
Reciprocal links are when other sites link back to your website.
Related Links are from other websites that have a similar topic as yours.
22. What are Meta tags? What are the 3 main Types of tags?
Meta tags summarise what a web page is about, similar to a preview. This text does not appear on the page itself, but it does display on Google SERPs, explaining the page’s content and aiding in search engine rankings.
Mainly 3 types of meta tags are:-
- Meta Title
- Meta Description
- Meta Keywords
23. What is a landing page?
A landing page is a web page that a user arrives at after clicking on a specific link. This link might have come through an email, an advertisement, another website, or any other source.
The primary purpose of creating a landing page is lead generation and conversion.
24. What is Image Alt text?
Alt text, also known as alt tag or alt descriptions, is textual content that appears on a webpage and indicates what the image shows.
25. What is Paid Result?
Advertisers who pay to have their adverts appear alongside superior organic results on SERPs are paid results.
26. How to Make a URL SEO friendly?
- Focus on content quality and uniqueness
- Create Small Paragraphs
- Use images and optimize them
- Write engaging title
- Do keywords research and choose them carefully
- Place your Keyword Perfectly
- Include links
Some useful points to consider:
You must include at least one target keyword and if possible place it within the first 3 keywords of your title as the first three words get high priority in search engines.
Make sure your title length is under 60 characters.
Always include the title of the blog in the H1 tag.
27. What is the Google Sandbox?
Google’s sandbox prevents new websites from ranking in the top search results. Even if you have done everything correctly, it isn’t easy to develop trust. Think of it as a trial period.
28. What are SERP and DA?
Search Engine Result Pages (SERPs) are the web pages that appear due to any search query.
Domain authority (DA) is a search engine ranking statistic that evaluates the likelihood of a website ranking in a SERP. It simply assists in comparing your website to competitors on a scale of 0 to 100.
29. What is an XML sitemap?
XML sitemap serves as a roadmap for your website, identifying the most significant pages so that Google can identify the structure of your website.
30. Explain Rich Snippet?
Rich snippets are page excerpts or previews. Extra information is taken from your page and presented before a visitor clicks on your link
31. What happens when bounce rate Increases?
The percentage of users who leave a website instantly or without taking any action is the bounce rate. A high bounce rate indicates that your page’s style, content, or overall user experience might be improved. It is also a significant Google ranking factor.
32. What is robot.txt?
robots.txt is a text file. It informs search engine crawlers how to index and cache a website, a file on a webpage or directory, and a domain.
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33. What is Canonical tag?
As there are several variants of a page, a canonical URL informs search engines which URL is the original and which one you want to be featured in search engines. Canonical URLs assist websites in avoiding duplicate content concerns. Content syndication is made feasible via cross-domain canonical URLs.
34. What is LSI?
LSI Means latent semantic indexing keywords. The keyword relevancy increases when we add LSI keywords to optimise a page. Without worrying about keyword stuffing, LSI allows you to optimise keywords on a web page. To estimate the relevance of a search query, Google’s algorithm employs LSI keywords.
35. How do you measure SEO success?
You should respond to this question based on the sort of organization you’re applying for, as goals may differ.
Organic traffic, strong keyword ranking, SERP exposure, a low bounce rate, and a high click-through rate are essential on-page SEO success elements.
Off-page SEO success criteria include high-quality backlinks, top-ranking Quora answers, and so on.
Technical SEO success elements include fast page load times, secure and Secure payments, etc.
36. Explain Google Autocomplete?
Google Autocomplete is a feature available in Google and other search engines. When a user begins typing in the search field, Google autocomplete provides a list of possibilities to finish the search. The search suggestions are based on popular queries and your previous searches.
37. Is PBN illegal?
A private blog network (PBN) is a network of authoritative blogs used to establish connections to influence search engine results. It involves multiple independent websites linked to one another or a single central page. Yes, according to Google, it is illegal.
38. What is Do-Follow backlink?
The default hyperlink is do-follow. When a search engine discovers a do-follow link, it scans the page and passes authority from one domain to the next.
More do-follow links from high-authority sites imply a higher chance of ranking in SERPs since backlinks are still an essential ranking factor.
39. Difference between do-follow and no-follow links?
A do-follow link distributes link juice from one site to another, whereas a no-follow link does not.
A Do-follow link is more beneficial in SEO, whereas a No-follow link is less important.
40. What is HTML sitemap?
HTML sitemap is a new website that allows visitors to browse a list of pages that have been organized to help them understand and navigate the site quickly.
If your website has a few user-accessible pages, an HTML sitemap isn’t necessary.
41. What is Keyword Research?
Keyword research is the process through which you research popular search words that people type within search engines and add them strategically in your content so that the content appears higher on a search engine results page (SERP).
42. Best Tools for Keyword Research?
Best Tools for Keywords Research are:-
- google search console
- google keyword planner
43. What is Keyword Stemming?
Keyword stemming is determining a keyword’s root word and generating new keywords by adding suffixes, prefixes, and pluralization.
44. What is Keyword Stuffing?
Keyword stuffing is a black hat SEO technique that boosts keyword density to a much greater level to rank for possible keywords.
45. What are Internal Links?
Internal links are hyperlinks that connect one page of your domain to another. Internal link structure should be well thought out with users in mind to browse the website with ease.
Internal links assist search engines in crawling and indexing the website’s web pages and allow link juice to travel from one page to another. It also lowers the bounce rate.
46. Explain the difference between Inbound and Outbound Links?
Inbound links are links that come from other websites to yours.
Outbound links connect your website to another website.
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47. What are header tags?
The header tag ranges from h1> to h6>, with H1 being the most significant and H6 smallest. H1 and H2 tags are thought to be the most important for SEO.
48. Describe Anchor Text?
The clickable text in a hyperlink is known as anchor text. Anchor texts assist users in understanding the purpose of the page. Anchor text should be natural, and there should be variety, such as branding, long tail, picture links, partial and exact matches.
49. Explain Google search console?
Google Search Console is a free-of-cost service that assists you in optimizing the ranking of your website. You may use it to figure out how many people are accessing your website and how they find it, regardless of whether they are visiting via desktop or mobile.
It also assists you in determining which pages on your website are the most popular. It can also help you locate and correct website issues, submit a Sitemap, and make suggestions.
50. What is Forum Posting and blog commenting?
Forum posting is an off-page approach in which you create a profile on a relevant forum, start a thread, interact with other users, and participate in online discussions to earn backlinks to your site.
Blog commenting is the process of leaving comments on blog entries that include a link to your website.
Blog commenting is categorized into two categories. Both automated and manual processes are used.
Automated blog commenting is often a misleading procedure in which you do not read a blog article and remark on a large scale.
Manual commenting is when you choose relevant sites, read the blog post, offer your opinion in the form of a remark, engage with the author, and share your relevant blog post/page that may be useful to other readers.
51. Explain RSS Feed?
RSS Feed submission is submitting RSS feeds to a directory of RSS submissions. It allows users to stay up to date on many blogs, websites, and news sources from a single spot.
52. What is AMP?
Accelerated Mobile Pages (AMP) is an open-source effort that attempts to increase the performance of mobile web pages. Twitter and Google were the main drivers behind the action.
53. What is Referral traffic?
Referral traffic refers to visitors from third-party domains. You may increase referral traffic by building or acquiring connections from potential and relevant websites.
54. Name 5 SEO Tools you Loved to use?
Best SEO Tools:-
- Google Keyword Planner
- Yoast SEO
55. What will you do to decrease website loading time?
This will Decrease your Website loading time:-
- We can reduce the loading time by
- Optimize CSS delivery to reduce HTTP request
- Using third-party style sheets
- Image compression
- using browser caching
- By using fewer self-hosted videos
56. The Most Common Mistakes to Avoid in SEO?
These SEO mistakes should be avoided:-
- Do not copy content
- follow google’s guidelines
- do not compromise with the quality of content
- write catchy headlines and description
- don’t do keyword stuffing
- Don’t make low-quality backlinks
57. What is Cloaking?
Cloaking is a black hat technique in which the user discovers different web page content than the search engine discovers.
Cloaking is a technique for misleading search engine algorithms into indexing a completely new keyword-stuffed webpage while only presenting the original page to people. Google penalizes you for using this method.
58. What is Google Analytics?
Google Analytics is a free online analytics service supplied by Google to assist you with examining your website traffic. Suppose you conduct any Marketing activities, such as search ads or social media ads.
In that case, your users will most likely visit your website somewhere along the route if they come across your Marketing campaign. It is the best tool for providing almost exact data on your marketing activities.
59. The Most Important factors to consider to increase ranking on SERP?
Major factors to improve ranking on SERP:-
- Good Quality of content
- In-Depth Content
- Domain Authority of your website
- Relevant backlinks from High domain website
60. Explain Competitive Analysis?
Competitive analysis is analyzing your organic competitors and evaluating how they perform better, where they experience failure, and how you can use that information to improve your site.
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61. What are Contextual Backlinks?
Contextual backlinks are links in the body of the article that are enclosed by text. Contextual links are more valuable than the header, footer, or sidebar links.
62. Mostly used Social media platforms to do SEO?
Most Important platforms for Digital Promotion:
Facebook, Instagram, Twitter, snapchat and LinkedIn are some of the most important platforms for digital promotion.
63. Which option do you prefer? high-quality content or a huge number of backlinks?
We can earn high-quality backlinks if we have high-quality content. Quality is always preferable to quantity. As a result, high-quality stuff is always recommended.
64. What is Schema Markup?
Schema Markup is structured data installed on your website that helps search engines better understand your site and deliver more information to people on SERP. It is not a Ranking Factor on Google.
65. Importance of Guest posting?
Guest blogging is one of the most excellent link-building activities since it involves approaching a relevant and high-quality website and offering to write for them in exchange for a contextual link back to your page.
Guest blogging raises the exposure of your website among your targeted clients and potential visitors, as well as the authority of your website.
66. In next three years, where do you see yourself?
Give answer according to your skill and knowledge. In the next 5 years, what you want to achieve and what you want to focus on most.
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67. Based on your knowledge Rate Yourself on the scale of 1 to 10?
The interviewer wants to know if you know your strengths and flaws by asking this question. Make certain that you do not exaggerate or underestimate your abilities.
Examine your abilities and knowledge, as well as the amount of work you need to learn and then rate yourself.