Users click only trustworthy links that give credible information and Google knows this. Google uses search quality evaluators for such results. Such evaluators monitor whether the site fulfills Experience, Expertise, Authority, and Trust criteria or comes from a trustworthy source. 

You should add information about your business identity and yourself to make your brand credible and identifiable easily. You can follow the given tips on displaying EAT:

• You should give details of your brand and expertise on the ‘About US’ page section of the website.
• You should include customer care details to help visitors to connect with you. 
• You can add an author bio well written by a writer. But remember it should be clear and concise showing relevant experience and expertise in related areas. 
• You should include customer testimonials, positive ratings, and reviews to lure more customers. This will help to enhance brand trustworthiness in the eyes of the audience. 

In December 2022, Google Announces about E-E-A-T, stands for Experience, Expertise, Authoritativeness, and Trustworthiness. T

hese are the qualities that Google looks for when evaluating the quality and relevance of your content. E-E-A-T is not a ranking factor by itself. Still, it is a key component of Google’s Search Quality Evaluator Guidelines (SQEG), which help Google measure how well your website meets the needs and expectations of your audience.

So, how can you improve your E-E-A-T and boost your online reputation? The answer is simple:

• Write from your own experience, show your credentials, and be specific.
• Don’t just write generic content that anyone can copy and paste.
• Write content that reflects your unique knowledge, skills, and insights.
• Share your personal stories, examples, and case studies.
• Provide evidence and references to back up your claims.
• Show your audience why they should trust you and listen to you.

Doing this will create high-quality content that adds value to your audience and impresses Google.