Why is it Important to Reach Customers on their Mobiles when Advertising locally ?
Is it not a hard task to explain to you why it is important to reach customers on their mobiles when advertising locally.
However, if you are a digital marketer like me you probably might already know the mystery answer to this question.
Now before I move on to just rewriting the same set of important features just like what you can see in all of the other articles or blogs for the same query you have been putting on google for the past 20 years, I have got some crazy figures related to this topic.
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Future of Advertising
According to data compiled by a leading statistics agency digital advertising spends have gone up by 12% compared to the year 2019 and stood at $378 billion industry in the year 2020.
And in spite of the global pandemic the industry has recorded a significant growth with an uphill trajectory.
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Digital is the new future and advertisers globally are moving or shifting most of their annual budget towards this new branch to spend about most of their budget, in 2022 alone advertisers globally are planning to spend about $275 million which is 5 times of the same spend in 2015.
I am sure now you get the clear picture of how the entire advertising industry is shifting its expenditure towards mobile advertising campaigns.
Now let us understand why mobile advertising is important when advertising locally.
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Mobile Friendly Advertisement
Well.. when how many times a day do you surf through the internet or Google anything. You haven’t counted that yet but I am pretty sure most of the time you are using the internet and among that most of the time you spend most of the time using your internet on your mobile phone.
Smartphones have changed the way we communicate, it’s easy to use, handy and saves much of our valuable internet.
Did you know that in 2020, there were more than 6.3 billion users of mobile phones globally and it is going to rapidly increase and cross the 7 billion mark by 2024.
So if you are an advertiser or a digital marketer, you now know what is the fundamental idea behind revealing these ideas.
Coming straight to the point, let’s view the most essential features on why one should reach customers on their mobile when advertising locally.
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Key Important features of Mobile Advertising
Vast User Base: Mobile phones are being used on the go by a large number of people and almost 60 % of the world population uses a mobile phone today.
Low Cost: Advertisements displayed on mobile phones are smaller and hence cheaper than many other digital mediums.
Search Compatibility: People are searching most of their queries on the smartphone and making searches for local queries on the internet.
More CTR: It has been found that people are more likely to click through an advertisement they see on a mobile or smartphone compared to other mediums.
Easy to target: Mobile or Smartphones advertisements are much easier to view and read and are easy to target.
Easily Customisable: Smartphone advertisements can be easily customised as it is a more individual and private medium. It is easy to adapt with the changing technological horizon and has become more individual centric over the period of time.
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Conclusion:- So, now you are aware of the vast importance and scope of advertising on mobile phones and why as an advertiser you must try to reach customers on their mobiles.