These days Blogging and Vlogging are a subject of debate. But it is not necessarily tough for you to understand the key differences between a vlog and blog and I am sure you all must be quite aware of what is blogging and vlogging.
In this blog of mine I will discuss all about Difference between vlogger and blogger and will answer what are vlogs and blogs for In detail.
What is Blog?
We all know that blogs are information or content available on websites that are published on the world wide web and either run and managed by an individual or a group of people depending upon the niche and type of content.
Everyone has a question what is a blogger? so, Someone who is responsible for maintaining or writing content for the blog is called a blogger, well in some cases it is not necessary the writer of a blog is the blogger, if one is not a skilled writer they can hire freelancers or full time writers.
Blogs are a powerful tool for dissemination of information on the internet that can be used to share ideas and thoughts. It can either consist of content, infographics, pictures, tables.
Some blogs are extremely successful and offer important updates about the niche they follow. You can also Start Blogging Freely.
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What is a Vlog?
The term “vlog” is derived from the blog itself. Vlog does not have a particular acronym to it but people relate the V in a vlog to its connection with video source.
It is also considered a short form of Video blogging where the key dissemination of information is done with the help of video.
It’s a super fast and creative method of propagating information or ideas where a person who is called a vlogger explains lengthy information with the help of a short and creative video that makes it easy for you to understand and decode.
A video blogger can make content on so many vlogging topics. In now days, so many video blog websites are available on Internet.
Vlogging requires an additional platform over the internet but you do not need to invest in creation of a website or such as it has a popular free platform called Youtube which is a destination for all vloggers.
Anyone can create a youtube channel to share vlogs where they can upload motivational, educational, newsworthy, or professional videos anything that interests their target audience.
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What are the Key Differences between a Blog and a Vlog?
Now you have a clear picture of what is blog and what is vlog. But there are some hidden differences between a blog and vlog that remain unnoticed. Which I will discuss here.
To keep things simple the key difference between blogging and vlogging is all about the content format. While Vlogging is about video content blogging is all about written content.
But the difference just does not limit itself to the content format, you need to look below the surface to understand the important differences and key takeaways among blog and vlog.
Both blogs and vlogs are considered online content-creation businesses. Be it any
business, whether it is online or offline, has pros and cons.
In the same way, there are a few advantages and disadvantages to blogging and vlogging. Still, it will be worth it to start any of them as per your interest and passion, so in the long run, you can make business or revenue from a blog or vlog if you consistently put in your efforts and work.
Understanding the difference between both these worlds is crucial for internet marketers. Let’s discuss them in several points.
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1. Platform
A key difference between blogs and vlogs is the platform where they are being published. By Doing video blogging you can earn a handsome amount.
Vlogs have a favourite destination called Youtube which is a free video sharing platform for bloggers. Youtube blogging is best for newbies and you can learn many things by video blogging.
While blogs need a website or a specific blogging platform where you can post all your articles. However, this requires a paid platform where you need to to buy a domain, build a website, and pay for hosting services.
You can also use other social media platforms such as Facebook, Instagram, Tiktok, Snapchat, Tumblr, Twitter and many more free to use free platforms. Vimeo is also a popular vlogging website that is used for sharing high quality videos.
However, even if you are using these social media platforms and websites to share your vlogs you have your separate space or pages in social websites which are also called channels in Youtube.
Blogs do require a paid platform but you can post blogs on other websites that offer guest blogging, however, for all scales of blogging having a personal blog or website is an essential thing.
While you do need to pay for the hosting services for a blog or website, you get access to a better class of audience and offer a more secure and established platform for your readers to connect with you.
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2. Content Publishing
A major important difference between a blog and a vlog is that is the content. A blog generally consists of writing work and writing consists of a big share of the work.
The major challenge in a blog remains researching and writing content. Then you may also add pictures, videos, tables or other things to enhance the information in your page. words count is the only diifference between article and blog.
While writing can be a challenging task, video content is not easy to make as well and is a laborious task, it does depend on the video content you are making.
Even if you are just creating a video interview it is an elephant of a task as you need to write a script, to shoot video from various angles and then edit it also.
3. Editing
Content Editing is not an easy task, however when compared between a blog and a vlog you see both are poles apart.
While blogs require editing, grammar check, proofreading, and adding what your readers like, video content are not so easy to edit.
In a video content you need to go through a longer and much more time taking process of editing where the content is edited with help of professional software and syncing both audio and video needs a high level of expertise.
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4. Equipment or Tools
The cost of publishing a vlog on the internet is absolutely low but when you compare it with other equipment and tools you realise that vlogging is an expensive task, the equipment required for blogging is expensive when done in a professional way.
In case of blogging you just need a laptop or a computer and an internet connection, but when you are vlogging you can also get it done through your smartphone but since demand for quality content is growing then you need to hire a professional camera, microphone and a high end computer for editing your videos.
You also need to invest in the expensive video and audio editing software that requires a skill hand to do.
However, I am not saying that all people who are vlogging are using such high tech and advanced equipment.
Most of them also use their smartphones as a one in all tool or equipment that needs minimal investment and outputs a decent quality content.
Other than equipment videos or vlogs need actual people who can invest ideas on them and work together on these videos.
Finding the right team can be a challenging task but once you are done with that you can surely be worry free. While blogs can be run and managed by a single person and need not need a participatory effort.
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5. Audience
Vlogs and blogs have a separate audience base, based on the various audiences you need to try things and experiment with it.
Both blog and vlog have a different audience portfolio which mostly depends on the type of content.
People who need a more methodically laid and researched data may prefer to choose blog as a tool while vlogs are preferred by a category of young and creative people who need faster access to knowledge and better visual data.
Audiences who are young, and under 20 usually prefer to watch vlogs as a normal way to spend time and respond in the same way to these vlogs.
Vlogs are also mostly concentrated towards a less educated graph of viewers who need to consume information in a more easy and fast method.
Blogs are targeted to a more mature and expressive batch of audience who prefer to read and understand everything in detail and google most of the information, and need easy access to information sources.
However, the audience of vlogs need a high speed internet connectivity for seamless streaming of video content while blogs can be accessed with even an average internet connection and low speed connectivity.
If your vlog is lengthy and high quality then your audience will have to spend a lot of internet data on watching those on the internet.
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6. Search Engine Optimization
Search Engine Optimization or the more familiar SEO is a tried and tested way that has been found useful for blogs rather than blogs, while they have not been found of much use to vloggers.
Bloggers often use a lot of SEO techniques to optimize content and get your content into top ranking over the internet.
Blogs are mostly made of text and they get an advantage with SEO techniques but vlogs are not that privileged to use SEO methods for ranking on youtube or other social video sharing platforms as there is not much written content.
SEO techniques are found to be more effective to drive traffic and bring more calls to action than compared to vlogs and hence you get more business through them.
While vlogs do allow you to put links through cards but viewers have been found to neglect those links most of the time.
However, there are other ways to optimize your blog by using similar techniques as done for a blog but then you need to invest your time in transcribing long videos and writing additional summaries.
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Popularity
Have you ever asked yourself, Blogging Or Vlogging: Which One Has More Potential?
If you are thinking of starting blogging or vlogging then you must learn what is going to be the next big thing over the internet.
Popularity of both these tools of communication are a major factor in deciding what you want to do.
If I ask you Which is more popular blogging or vlogging? What will be your answer! Well, of course blogging remained a popular way of bringing traffic over the years but it is getting replaced by vlogging and as per various independent analysis reports today vlogging comprises around 80 % of the total internet traffic.
Vlogging is becoming popular quickly and most bloggers have started vlogging as well, however, it is not going to dominate over blogs very soon but the changing trends seem to be furious.
This is making vlogging a super cool and money making instrument for digital marketers.
Vlogs for instance have a bigger potential of gaining more traffic and audience with its informative content and vast platform.
Platforms like Youtube offer a larger picture of the blogging scenario around the world and have more than 2.5 billion users globally.
This is a reason that has made bloggers switch to vlogging as well and now most of these blogs also offer you video content that offers a richer experience and brings more audience to the content.
I am sure all these comparisons might help you make a fair decision on whether one should prefer blogging or vlogging.
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How to Make Money through Vlog
This is a key part of every vlog, everyone is curious to know how to make money through vlog and how much money do vloggers earn. I will answer all your queries but keeping a little fact on the table.
It is not necessary that you may earn through vlogging, but all vlogs are mostly designed to generate income which can be a secondary income source or a primary source depending upon the vlogger.
You need to first monetize your vlog or channel where you usually post your vlogs to start earning, however, monetization of a vlog is not similar to that of a blog and the process is entirely different and is made of different levels.
Monetizing a vlog is a skilled and interesting process and needs no objectionable task However, both vlogs and blogs depend on advertisement and audience for revenue.
A major chunk of revenue for vlogs comes from these advertisements and vloggers make good money from them.
Vloggers also earn from affiliate programs or affiliate marketing such as selling or promoting a product or service between their vlogs. This is mostly useful and has a higher response rate than blogs.
Another way is also interesting: you can insert a link in the video for making a purchase or in the description and every time a product is sold through that link you receive a commission. You can also get sponsorship which is common for vloggers and promote the product by reviewing it and get the desired fees as per your reach.
However, almost all successful vloggers end up getting sponsorships but then they have to have a huge subscriber base and a lot of organic views coming into their vlogs on a regular basis. Successful vloggers also sell their own merchandise and this makes them a lot of money.
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How to Make Money from Blogging?
We have already discussed the topic in brief on How to make money through blogs, while vlogs mostly depend on advertisements, blogs also get a major chunk of their revenue from there.
However, there are many different ways such as affiliate marketing, email marketing, sponsored posts, which are essential tools for generating revenue for a blogger.
Conclusion:-
At the end of this discussion of the vlogging vs blogging comparison, I am sure you have a clear picture of what should be done and which of these passions you should follow.
There are pros and cons to both the processes but you must do your homework and figure out the best alternative of communication as per your preference.
