Have you ever wondered what a press release is in SEO and how you can use it to improve the ranking of your website? You’re in the right place!
Press releases are no longer only released by big companies and significant news. They are an effective SEO tool used by smart businesses to achieve backlinks, gain visibility, and targeted traffic, and you can use them to do the same.
I will describe precisely what a press release is in SEO, provide you with real-life examples of press releases, and offer practical ideas you can put into practice today.
Whether you are a student studying digital marketing, a small business owner or an SEO expert, this guide has all the information you need to know about the importance of using press releases to succeed with SEO.
Let’s dive in!
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Summary
What is a press release in SEO? It is an off-page strategy of SEO, and you are posting newsworthy content on sites with high authority to achieve backlinks, increase domain authority, and get high search positions.
This guide covers the entire procedure using a real press release example, the formatting tricks, distribution tactics, and more practical steps to use press releases as an effective tool in SEO success in 2026.
What is Press Release in SEO?
In SEO, a press release is the act of writing and posting newsworthy releases about your company on the internet and in media houses to enhance your ranking in the search engines and internet visibility.
So treat it both as a legitimate news announcement and at the same time as a great way to generate valuable backlinks, create more brand names, and referral traffic, all of which Google uses when ranking websites.
Here’s how it works-
By publishing a press release on reputable sites (such as PRLog, OpenPR, or even on a paid site such as PRWeb), you are creating-
- Quality Backlinks: Links on high DA websites to your website.
- Brand Mentions: The mention of your company in various authoritative sites.
- Referral Traffic: Individuals who visit to get to learn more about your news.
- Social Signals: Stocks and interaction with social media.
- Media Publicity: Potential publicity by journalists and bloggers.
Based on current statistics, companies that apply press releases as part of their SEO techniques experience an increase in organic visibility by 30-40% in 3-6 months of regular publication.
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What is PR in SEO?
PR in SEO is also known as Press Release in SEO or occasionally Public Relations in SEO- all of which mean the strategic implementation of press releases and PR activities to enhance search engine optimization outcomes.
These terms will be used interchangeably, but here is the difference-
Press Release in SEO (PR in SEO)-
- Advertising news releases to press release websites.
- Developing backlinks by means of news dissemination.
- It is beneficial because it will get media coverage due to SEO.
- Production of news that is optimized with keywords.
Public Relations for SEO-
- An expansive plan involving media coverage.
- Establishing a relationship with journalists.
- Brand reputation management.
- Influencer partnerships
- Crisis management
The two strategies complement each other. Journalists who take your press release will generate more backlinks and brand name mentions- enhancing your SEO success even after the initial release.
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Understanding Press Release in SEO with Example
Let’s look at a real press release in SEO example to understand how it works in practice.
Scenario- A Mumbai-based SaaS company launches a new AI tool.
Without SEO Strategy-
They might just announce it on social media, send emails to customers, and hope for the best. Result: Limited reach, no backlinks, no lasting SEO value.
With Press Release in SEO Strategy-
Step 1: Write Newsworthy Press Release
FOR IMMEDIATE RELEASE
Company Launches New Product/Service to Help Businesses Save Time and Costs
New solution aims to improve efficiency and productivity for users
City, Country- Date- [Company Name] today announced the launch of its new [product/service name], designed to help [target audience] improve efficiency, reduce costs, and achieve better results.
According to the company, the new [product/service] addresses common challenges faced by [industry or audience], such as [problem 1] and [problem 2]. The solution helps users complete tasks faster while maintaining quality and reliability.
“Many businesses struggle with [specific problem], which often leads to higher expenses and wasted time,” said [Spokesperson Name], [Title] at [Company Name]. “Our goal with [product/service name] is to provide a simple and effective solution that anyone can use.”
Key features of the [product/service] include [feature 1], [feature 2], and [feature 3]. Early users have reported noticeable improvements in productivity and overall workflow efficiency.
The [product/service] is now available at [website URL].
About [Company Name]
[Company Name] is a [location-based] company focused on providing [type of solutions] for [target audience]. Since its founding in [year], the company has helped [brief achievement or mission].
Contact-
[Contact Name]
[Designation]
[Email Address]
[Phone Number]
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Step 2: Optimize for SEO
Keywords to be used: “AI writing tool India,” free content creation tool, SMB content automation.
Insert back link: www.contentproai.com/ writeassist.
Add keywords to include location: Mumbai, India, Indian SMBs.
Use descriptive anchor text
Step 3: Distribute Strategically
- Posts to 10 high-DA press release services (PRLog, OpenPR, etc.)
- Target technology-intensive platforms.
- Add multimedia ( Screenshots, demo video )
- Add to the company newsroom
Results After 30 Days-
- 12 backlinks from DA 40+ sites
- Published in 3 technological blogs (organic pickup)
- 340 press release referral visits.
- 8th in the ranking of AI writing tools in India (it was not ranked before).
- 23% growth in organic traffic in general.
SEO Value Created
- Domain Authority went up by 32 to 28.
- 12 new referring domains
- Brand searches up 180%
- Local pack ranking improved
- In the Google News related searches.
The example of this press release demonstrates the fact that one well-implemented release may provide substantial SEO not only to the announcement itself but also to the entire campaign.
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Press Release Sample PDF- What to Include
A lot of individuals seek for press release sample PDF to have as templates. The following are some of the things a professional PDF ought to contain-
Critical Elements of Press Release Sample PDF-
Header Section
- Logo of the company (high resolution)
- for immediate release or date of embargo.
- Contact details (name, title, phone, email)
- Headline
- 10-12 words maximum
- Bold, larger font (18-20pt)
- Has a major advantage or news item.
- Subheadline (Optional)
- 15-20 words supporting headline
- Regular font (12-14pt)
- Gives more background information.
- Dateline
- City, State/Country – Full Date
- Scenario: MUMBAI, India – January 10, 2026.
- Body Content
- 400-600 words total
- 3-5 paragraphs
- Quotes from 1-2 executives
- Statistics and data points
- Clear, journalistic style
- Boilerplate
- 2-3 sentence description of the company.
- Always a constant throughout the releases.
- Add the initial year of foundation, premises.
- Media Contact
- Full name and title
- Direct phone and email
- Available hours if relevant
- Social Media accounts (Optional)
- Closing
- One indicated end (three hash marks (###)) or minus 30-
- Page numbers if multi-page
- Additional information in the form of URLs on the websites.
Formatting Instructions of Press Release Sample PDF-
- Professional fonts (Arial, Times New Roman, Calibri) should be used.
- 1-inch margins all around
- Single spacing with line breaks between paragraphs.
- Left justification (not justified)
- An insertion of high-resolution images (300 DPI) is required.
- Save as PDF to save formatting.
- Name of file: CompanyName_ Press Release-Date.pdf.
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How to Write a Press Release- Step by Step Guide
You have seen some examples, now it is time to know how to write an effective press release.
Step 1: Identify Your Newsworthy Angle
Write down: before you write anything considered: asking, is it really news?
Newsworthy Topics-
- Product or service launches
- Major company milestones
- Partnership announcements
- Award wins or recognition
- Critical hires or promotions.
- Event announcements
- Finding of a research or original data.
- Comments on trends by industry experts.
- Funding announcements
- Expansion to new markets
- Problem-solving innovations
NOT Newsworthy-
- Normal business practices.
- Minor updates are something nobody is interested in.
- Purely promotional content
- Old news (happened 2+ weeks ago)
- No distinctive angle to the announcements of me too.
Step 2: Research Your Audience
Who must have something to know about this news?
- Industry bloggers and journalists
- Potential customers
- Investors or partners
- Local community
- Industry analysts
Knowing who you are writing to will assist in the way you write and where you are sending.
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Step 3: Craft a Compelling Headline
Whether someone will continue to read or not will depend on your headline.
Bad Headlines-
Elevated Pressure: Company Announces New Product.
We Fine News just to break.
“Updates from Our Team”
Good Headlines-
Mumbai Startup Raises 5M to bring Rural India Online Education Revolution.
New Study Reveals 78 percent of Indian SMBs Waste 2 Lakh+/year on Inefficient Software.
Delhi Hospital Achieves Zero Wait Times With AI-Powered Patient Management System.
Headline Formula- location+ whoever+ action verb + specific result/benefit+ numbers (where applicable).
Step 4: Write the Opening Paragraph
Respond to the 5 Ws within the first three to four sentences-
- Who: Your organization or company.
- What: The news/announcement
- Time: Timing (today, this week, particular date)
- Where: Location relevance
- Why: Significance and impact
Example Opening-
India, January 10, 2026 TechServe Solutions, the premier cloud solutions company, announced today that it has acquired DataSecure India in a ₹50 crore deal which will help it to establish a leading role in the emerging cybersecurity market in India. With the acquisition, the overall number of customers that TechServe has is 15,000+ businesses in 28 states.
Step 5: Add Supporting Details
Second Paragraph: Develop the news by providing information of the news that is relevant, features, or background.
Third Paragraph: Add a quote of your CEO, founder or an executive. Write like a human being, not like a businessperson.
Example Quote:
Increased cyberattacks on Indian companies According to Rajesh Kumar, CEO of TechServe Solutions, cyberattacks have grown 340 percent in the last two years. The combination of our cloud experience and the DataSecure wide scale threat detection means that we will be able to provide the Indian SMBs with the enterprise level security at very low prices.
Fourth Paragraph, Add to the context, statistics or implications.
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Step 6: Include Company Boilerplate
Your boilerplate is a typical 2-3 sentence description in each press release:
Example-
About TechServe Solutions: TechServe Solutions is a cloud services and cybersecurity company based in Bangalore and serves 15,000 and above businesses in India. The company was founded in 2018 and has been growing 200 percent annually and has 450 or more technology professionals. Want to know more about it, go to www.techserve.in.
Step 7: Add Media Contact Information
Make it easy for journalists to reach you-
Contact-
Priya Sharma
Director of Communications
TechServe Solutions
priya.sharma@techserve.in
+91-98765-43210
Available: 9 AM – 6 PM IST
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Step 8: Optimize for SEO
How to write a press release to get ranked in search engines-
- Naturally incorporate 2-3 target keywords.
- Installed one backlink to your site.
- Use location-based keywords.
- Elaborate descriptive companion text.
- Add alt text to images
- Search engine optimization – readability comes first.
Step 9: Proofread Ruthlessly
Typos destroy credibility. Proofread at least 3 times. Use Grammarly. Have someone else review. Read it aloud.
Step 10: Format Properly
Use the conventional press release format mentioned above. Save as both Word doc and PDF.
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What is a Press Release SEO Strategy?
Press release SEO strategy is more than just writing and posting. It is an all-encompassing strategy of utilizing press releases as an extension of your general SEO strategy.
Elements of Press Release SEO Strategy-
- Keyword Research
Before writing, identify-
- Primary keywords (main topic)
- Secondary keywords (related words)
- Long tail (specific phrases) keywords.
- Place based keywords (local SEO).
Resort to such tools as Google Keyword Planner, SEMrush, or Ahrefs.
- Content Calendar
Strategy release of plan-
- Minimum 1-2 press releases a month.
- Align with product launches
- Liaise with marketing campaigns.
- Industry events/trends time.
- Build seasonal momentum
- Distribution Strategy
Don’t just pick random sites. Choose based on-
- Domain Authority (target 40+ DA sites)
- Industry relevance
- Geographic targeting
- Audience overlap
- Distribution network reach
- Link Building Approach
Maximize backlink value-
- One primary link to the main page
- A contextual correlation with relevant content.
- Use natural anchor text (do not use click here)
- Connection to various pages between releases.
- Monitor the most valuable links.
- Multimedia Integration
Enhance every release with-
- Good team photos (product shots, team photos)
- To illustrate the data visually, the author has made use of infographics (data visualizations).
- Videos (demos, interviews)
- Resources (whitepapers, reports) to be downloaded.
- Images and pictures on press releases receive 7 times the number of views and 3 times the backlinks.
- Syndication Tracking
Check the location of your release-
- Google Alerts your release title.
- Follow the OneCrawl Google search engine.
- Checking referral traffic in Analytics.
- Record the outlets that take in your news.
- Develop contacts with working publishers.
- Performance Measurement
Track these metrics-
- Backlinks received (quantity and quality)
- Releases referral traffic.
- Ranking of keywords is enhanced.
- Domain Authority changes
- Brand mention increases
- Media coverage secured
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Top 10 Press Release Submission Sites
| No. | Website | DA | Best For |
| 1 | prnewswire.com | 90 | Large brands & global distribution |
| 2 | einpresswire.com | 80 | Startups & SMBs |
| 3 | prlog.org | 75 | Beginners & small businesses |
| 4 | openpr.com | 70 | International press releases |
| 5 | 24-7pressrelease.com | 75 | SEO & online visibility |
| 6 | issuewire.com | 65 | Budget-friendly PR |
| 7 | onlineprnews.com | 60 | Local & niche businesses |
| 8 | pressreleasepoint.com | 65 | SEO backlinks |
| 9 | newswiretoday.com | 60 | Global press coverage |
| 10 | releasewire.com | 70 | Media outreach & branding |
Common Mistakes in Press Release SEO
It is equally important to know what to avoid in writing a press release as it is to learn the proper writing process of a press release.
Mistake 1: Keyword Stuffing
Wrong: XYZ Company, the top SEO company in Mumbai, the best digital marketing agency Mumbai, the top SEO services Mumbai, it says, announces…
Right: “Mumbai-based digital marketing company XYZ Company says it announces…
Use keywords 2-3 times maximum. Write for humans first.
Mistake 2: Over-Optimization
Wrong: Click here to get the best SEO company in Mumbai and the best rates on SEO.
Right: Learn more about our use of SEO at www.xyzcompany.com/seo.
Use natural anchor text. One backlink is enough.
Mistake 3: No News Value
Wrong: We have just arrived to say that we are the company and we are selling products!
Right: “Local start-up raises 2 crore funds to scale up on green products in the country.
Unless it is newsworthy, do not write a press release.
Mistake 4: Promotional Tone
Wrong: Our groundbreaking, phenomenal, game-changing product is the most extraordinary product ever invented!
Right: The beta testing results show that the platform lowers the cost of customer acquisition by an average of 34%.
Use facts, not hype. Let data speak.
Mistake 5: Poor Distribution
Wrong: Placing orders to 100 poor-quality PR sites.
Right: Since the selection is based on 10-15 relevant, high-DA platforms, it should be done carefully.
Quality beats quantity. Five good sites > 100 spam sites.
Mistake 6: Tonally inconsistent Publication.
Wrong: Issuing 10 issues in the current month, then a 6-month hiatus.
Right: Regular 1-2 monthly releases to maintain the momentum.
There is a compound effect associated with SEO.
Mistake 7: No Follow-Up
Wrong: Publishing and forgetting
Right: Oversight of the coverage, interacting with the journalists, and establishing relations.
Door openings- press releases are to be walked through.
Mistake 8: Ignoring Analytics
Wrong: Otherwise, never keep track of which releases did well.
Right: Measurements, discovery, optimization of practice.
The optimisation through data multiplies the outcomes over time.
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Press Release in SEO PDF Resources
Need to download SEO PDF instructions on the press release? Here are valuable resources-
How to Find What to Look for in Press Release PDF Guides-
- Template Collections
- Several industry-specific examples.
- Fill-in-the-blank formats
- Before/after comparisons
- Commentary on every component.
- Checklist PDFs
- Pre-writing checklist
- Writing guidelines test sheet.
- SEO optimization checklist
- Distribution checklist
- Follow-up checklist after publication.
- Strategy Guides
- Monthly planning calendars
- Keyword research templates
- Comparison of distribution platforms.
- ROI tracking spreadsheets
- Media contact management
- Best Practice Guides
Do and don’ts peculiar to the industry.
- Common mistake examples
- Success story case studies
- Expert tips and tricks
- Updated for the current year
Multimedia Press Release PDF Library- Training on how to create your own press release-
- Store winning press releases in your industry.
- Annotate what worked and why
- Design templates of various types of announcements.
- Distribution strategy.
- Monitor the performance indicators of the track over time.
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How Press Release in SEO Differs from Traditional PR
The difference will help you maximize.
Traditional PR Focus
- First objective: Brand awareness and media coverage.
- Distribution: Direct contacts to media and journalists.
Success Metrics-
- Number of media placements
- Reach of publications
- Brand sentiment
- PR value estimate
Content Approach-
- Journalist-focused writing
- Relationship-dependent
- Exclusives and embargoes are usual.
- Takes less interest in the visibility of the online world.
Press Release Examples That Went Viral
The successful examples of press releases help you know what works.
Example 1: Zomato Creative Announcements.
Zomato utilizes press releases regularly with humor and statistics:
Heading: 1.5 Million Biryani Deliveries on the Eve of the New Year in India ordered by Indians.
Why It Worked-
- Shocking, definite fact.
- Cultural obsession (biryani obsession)
- Relatable social media posts.
- Food statistics are popular with media houses.
- Local angles were given in terms of region breakdown.
SEO Results-
- 200+ media pickups
- 1,500+ backlinks generated
- Ranked based on the statistics of the delivery of biryani.
- Massive brand mention spike
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Advanced Press Release SEO Techniques
When you have mastered this, I recommend the following advanced strategies of press release in SEO-
- Newsjacking
Associate your announcement with trending news:
Example- An electric scooter company hastened to announce when new EV subsidies had been announced by the government:
“Local EV Startup Expects Sales to Grow 300 per cent Since the Government announced 10000 Crore Subsidy.
Why It Works-
- Rides on the current media curiosity.
- Newspaper reporters who have already reported on the subject.
- Higher chance of pickup
- Ranks for trending keywords
- Data-Driven Releases
2. Original research, publication findings-
Example: “67 Percent of 5,000 Indian Remote Workers Surveyed Report Burnout, Demanding Improved Work-Life Solutions.
SEO Power
- Your data is referred to in the media (backlinks).
- Turns into the value of reference (long-term value).
- Establishes authority
- Priorities of research-related inquiries.
- Series Strategy
Design a sequential series of releases-
Month 1: Beta of AI Tool Launched by the Company.
Month 2: 1,000 Users Sign Up to AI Tool in the First Month.
Month 3: “Users of AI Tools Testify to 40% Productivity Gain.
Month 4: “Company Taps AI Tool to Enterprise Clients.
Benefits-
- Regular rhythm of publication.
- Cumulative SEO value
- Continuous story reporters adhere.
- Various opportunities to be ranked.
- Multimedia Integration
Write- do not write: write rich media-
Infographics: Visual journalists will include (backlinks) in the data.
Videos: YouTube marketing and embed possibilities.
Podcasts: Radio version to various audiences.
Slideshares: This is a format of presentation used by professionals.
Interactive Tools: attracts links: Calculators, quizzes.
- Geographic Expansion
Same news in several local angles-
National Release-
Indian Startup Expands to 15 Cities.
Local Releases-
LINK Startup opens office in Mumbai, intends to hire 50 people.
Delhi Is the Biggest Market of Startup.
Bangalore Headquarters Doubles in Size.
Every city receives particular attention, local media, and local SEO value.
- Embargo Strategy
Create awareness and get it covered-
Provide large publishing houses with advanced exposure-
“What was originally embargoed until January 15, 2026, 10:00 AM IST.
Benefits-
- Big stores receive early access.
- Better quality coverage
- Orchestrated release generates hype.
- Greet benefits in release of SEO.
- Follow-Up Releases
Don’t stop at the announcement-
First Issue: Product introduction.
Week 2: Customer one successful story.
Month 1: Statistics on usage and preliminary results.
Month 3- New features as per feedback.
Month 6: Significant milestone made.
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Future of Press Release in SEO (2026 and Beyond)
Emerging Trends
- AI-Assisted Writing
Artificial intelligence will assist in producing superior press releases quickly-
- Generate initial drafts
- Recommend variations in headlines.
- Optimize for keywords
- Check readability scores
- Information available to predict media pickup.
However, there is a need for human control to ensure accuracy and authenticity.
- Video Press Releases
Videonic material becomes more significant-
- 2-3 minute video summaries
- Clips of the executive spokesperson.
- Product demonstrations
- Behind-the-scenes footage
SEO Benefits-
- YouTube rankings
- Video SERP features
- Higher engagement
- More social shares
- Interactive Content
Still text that is transformed into an interactive one-
- In-built data visualizations.
- Interactive infographics
- Live polling
- Calculators and tools
Outcome: An increased number of backlinks because outlets install your interactive elements.
- Podcast Integration
Audio form taking significance-
- Recording of press releases.
- Podcast appearances
- Sponsoring podcasts in the industry.
- Branded podcast content
- Hyper-Localization
Releases that would become generic and lose their usefulness-
- City-specific versions
- Regional language options
- Local data and insights
- Micro-targeting
What’s Declining?
- Mass Distribution to low-quality sites.
Google penalizing-
- Press release spam
- Low-quality syndication
- Irrelevant placements
- Over-optimized links
- Purely Promotional Content
Less effective-
- Sales-focused releases
- No genuine news value
- Keyword-stuffed content
- Manipulation attempts
Best Practices for 2026
Do:
- Focus on genuine news value
- Produce releases that are multimedia-rich.
- Establish relationships with journalists.
- Focus on quality and not quantity.
- Measure and optimize
- Co-locate with content strategy.
Don’t:
- Spam low-quality sites
- Over-optimize for keywords
- Publish without news value
- Ignore audience needs
- Forgot to follow up
- Failure to monitor performance.
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Conclusion
Knowing what is press release in SEO and how to use it to your advantage can make your digital marketing performance in 2026.
Press releases are no longer announcements, but very strong SEO tools that provide backlinks, better rankings, traffic and authority when done right.
Key Takeaways
Press release in SEO incorporates both the newsworthy announcements with the optimization strategies.
- Look at real news value- not newsworthy, keep it to yourself.
- Adhere to the structure of a standard press release to be credible and to attract media pick-up.
- Send to quality sites (DA 40+), rather than spam sites.
- Add multimedia content to ensure 7 times higher performance.
- Track metrics: backlinks, rankings, traffic, and business impact
- Publish regularly (1-2 months) in case of the benefit of the compound.
- First, write to please humans; second, write to be optimized.
This guide will make you successful whether you are a student learning how to write a press release, a small business owner in need of visibility, or an SEO expert who is trying to increase the visibility of a particular campaign.
Begin with a single release in the form of a fully-formed release this month. Use the examples and techniques of the press release that we have discussed. Track your results. Refine your approach. Build momentum.
It is not the number of press releases posted; it is the quality of press releases that make the businesses win the contest in 2026.
