The projected number of email users by 2025 is 4.6 billion (Source).
You’re not alone if you’re looking for information on choosing between Kit and Flodesk. While both are widely used email marketing platforms, they are designed with entirely different audiences in mind– and choosing the wrong one can lead to time, cost, and lost audience.
I have personally utilised Kit for webjinnee.com for subscribers management and newsletters.
I’ll provide you with a fair, data-backed comparison between Kit vs Flodesk, including pricing, features, automation, design, and which choice is best for your business.
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What Is Kit?
Kit, formerly ConvertKit, is an e-mail marketing software that is designed specifically for creators: bloggers, newsletter publishers, course sellers, coaches and digital product businesses. Established in 2013 by Nathan Barry and renamed Kit in 2024.
Kit’s main expertise is building an audience. It offers you instruments to tag and segment subscribers based on their conduct, construct automated e-mail sequences, create landing pages, and sell electronic products- all with a single platform.
By 2026, Kit will power more than 600,000 creators globally and help creators earn over $500 million through its commerce capabilities.
My experience: I use kit for webjinne to run my newsletter subscribers. The tagging system is really one of the cleanest that I have ever used- there is no complicated set up to create segments- you can segment based on what they clicked, what they downloaded, or what product they purchased.
After the first day, it took me 20 minutes to comprehend the automation visual builder and no tutorials have been required since.
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What Is Flodesk?
Flodesk is an email marketing platform that was designed in 2019, and has quickly gained traction due to one major advantage: beautiful email design.
Flodesk was created by Martha Bitar and Rebecca Shostak because creating beautiful emails is a frustrating experience for most email tools.
Flodesk’s entire philosophy is design-first. The templates are exactly like those in a high-end lifestyle magazine, you can customize your templates using a drag-and-drop builder that really works.
It also launched a pricing model that was known for being rare in the email marketing space- a flat rate, where you don’t worry about growing your list because it doesn’t cost you more.
By 2026, Flodesk is used by more than 100,000 businesses, and is particularly favored by photographers, wedding professionals, lifestyle brands, and coaches.
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Kit vs Flodesk: Pricing Compared (Actual Numbers)
This is where the two platforms are most different. Let me break down the real numbers.
Kit Pricing (2026)
| Plan | 1,000 Subs | 5,000 Subs | 10,000 Subs | Best For |
| Newsletter (Free) | $0/mo | $0/mo | $0/mo | Beginners & bootstrapped writers (Up to 10k subs) |
| Creator | $29/mo | $66/mo | $100/mo | Growing creators who need automated sequences |
| Pro | $58/mo | $132/mo | $200/mo | Scaling businesses needing advanced team access |
Note: Paying annually saves you roughly 20% across Kit’s paid tiers.
What the free Newsletter plan includes-
- 1 basic Visual Automation
- Landing pages and forms are no longer limited. No page and form limitations.
- Unlimited email broadcasts
- Use audience tags and audience segmentation to help you find your audience.
- Sell on the internet and subscriptions
What the Creator plan includes ($33/mo)-
- Unlimited Visual Automations
- Unlimited email sequences
- A/B test subject lines
- Fill the Polls for the Survey Subscribers. Fill the Polls for the Survey Subscribers.
- Remove Kit branding
- Apps and integrations
- RSS campaigns
- 24/7 email and chat support
What the Pro plan ($66/mo) includes-
- Unlimited users
- Insights dashboard
- Deliverability reporting
- Subscriber engagement scoring
- Collaborative editing
- Test subject lines and content on A/B – test.Test subject lines and content on A/B test.
- Facebook custom audiences
- Newsletter referral system
- As a result, links within sent e-mails can be modified.
- 24/7 priority email and chat support
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Flodesk Pricing (2026)
Flodesk offers four pricing plans. While email sending remains unlimited across all paid tiers, your monthly bill is determined by your total active subscriber count and feature access.
| Plan | 1,000 Subs | 5,000 Subs | 10,000 Subs | 25,000 Subs |
| Free | $0/mo | $0/mo | $0/mo | $0/mo |
| Lite | $25/mo | $52/mo | $72/mo | $162/mo |
| Pro | $28/mo | $59/mo | $79/mo | $169/mo |
| Everything | $54/mo | $107/mo | $137/mo | $257/mo |
Note: Choosing annual billing gives you roughly one month free (e.g., Pro starts at $25/mo billed annually for 1,000 subscribers).
What the Free plan includes-
- Forms and landing pages
- Designer templates
- Audience segmentation
- Email sending (limited)
What the Lite plan includes-
- Unlimited email sends
- Email analytics
- Max 25,000 subscribers
- 1 seat
- Limited time bonus: 1 workflow
What the Pro plan includes-
- Unlimited workflows
- Advanced analytics and reporting
- Hide Flodesk footer
- 2 seats
- Limited time bonus: 1 checkout
What the Everything plan includes-
- Unlimited integrated checkouts
- Sales pages and funnels
- Subscriptions and payment plans
- Abandoned cart automations
- 3 seats
Kit vs Flodesk: Free Plan Comparison
| Feature | Kit Free Plan | Flodesk Free Plan |
| Subscriber Limit | Up to 10,000 | Unlimited audience storage |
| Email Sending | Unlimited Broadcasts | None (0 emails per month) |
| Landing Pages & Forms | Unlimited | Unlimited |
| Automations & Sequences | 1 Basic Automation | None |
| Can You Sell Products? | Yes (Built-in Commerce) | No |
Winner- Kit! The Kit free plan is one of the most generous in the email marketing industry. The number of subscribers you can add is unlimited up to 10,000, no limits on broadcasts, landing pages, and selling digital products; and it’s all free.
The free plan of Flodesk is a lot more of a preview than a viable starting point.
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Pricing Verdict: Which Tool Is More Cost-Effective?
If you’re a beginner who has never played a game of blackjack before: Kit wins hands down. The free plan includes up to 10 000 subscribers for real features such as selling digital products. The free plan of Flodesk is more limited and restricted in functionality.
For larger lists (25,000+ subscribers): Flodesk may be more cost-effective because its pricing does not rise to the same degree as platforms based on a number of subscribers. For 50,000 subscribers, Flodesk Pro will probably be more affordable than Kit Creator.
For e-commerce needs: Flodesk Everything plan includes checkout and abandoned cart automation, so this may save you the cost of hiring a separate tool- however, Kit’s commerce features hold up nicely.
Bottom line on pricing: Start with Kit’s free plan. If you have more than 25,000 people on your list and you’re not looking for deep automation, then take another look at Flodesk Pro at this point.
Kit vs Flodesk: Email Design
This is the area that Flodesk absolutely has the advantage in.
Flodesk’s email templates are really gorgeous. They employ full width pictures, lovely typography and magazine layout that are nice and professional looking straight out of the box.
One of the best drag and drop editors for non-designers out there. If you’ve ever had to spend one hour getting an email to look good in another tool, you’ll feel a sense of relief with Flodesk.
But Kit has a different plan. It has very text-based emails that are intentionally minimal. This isn’t a design conundrum, it’s a business decision made based on the fact that plain text and simple emails outperform, in so many cases, emails that are more visually appealing.
The HubSpot Email Marketing Report shows that plain-text emails might actually perform better than their HTML counterparts in some cases, especially when the sender-subscriber relationship is personal and trustworthy.
Which design approach is better for you?
If your brand is image-centric, photography, lifestyle, fashion, wedding, interior design, then select Flodesk. Your email design is the representation of your brand and Flodesk supports that.
If you’re a blogger, educator, newsletter writer, or affiliate marketer, select Kit. Your readers are more interested in your message than the look of your email. Simple e-mails sound more personal and genuine.
Winner: Visual brands with Flodesk. Kit for the content first creator.
Email ROI Calculator
Calculate your email ROI right now
Fill in the campaign number(s) below. You will receive your ROI, profit, cost per subscriber and some notes on what the numbers are and what they mean.
How to Calculate Email ROI?
ROI = ((Revenue − Cost) ÷ Cost) × 100
Example- A campaign that cost $500 and generated $3,000 in revenue returned $2,500 in profit, that’s a 500% ROI. Every dollar you spent brought back six dollars.
Your return on investment is most likely not where you think it’s broken, it’s either in your open rate (subject line), click rate (body of the email and call to action), or your conversion rate (landing page).
The calculator tips on the full version break down to figure out which one to fix first according to your actual numbers.
Kit vs Flodesk: Automation
This is one of the most crucial capabilities of any serious email business, and it’s where Kit has a strong edge.
Kit Automation is based on the subscriber behaviour. Visual workflows can be created to automatically trigger when a subscriber opens an email, clicks a specific link, purchases, completes a form, or is labeled with a specific label. Easily create highly personalized journeys with the tag-based system, without complex technical configuration.
An example of this is an automation on Kit that can be set up like this: “When someone clicks on the WordPress plugins link, label him/her as ‘WordPress user’ and initiate a 5 email sequence about WordPress tools. This is an impressive personalization by behaviours for creator businesses.
Flodesk automation is easier. Lite plan includes 1 workflow. Pro and Everything plans offer unlimited number of workflows, but greater limitations in terms of logical depth than in Kit. While Flodesk workflows can be time-driven and segment-based, they don’t have the same degree of automation as Kit, which is behavior- and tag-driven.
In the case of your business relies on complex subscriber nurture sequences, such as welcome sequences, product launch sequences, re-engagement sequences or sequences for upselling, then Kit is the better platform.
Winner: Kit, significantly.
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Kit vs Flodesk: Landing Pages and Forms
Both platforms include landing pages and opt-in forms, which is useful if you want to grow your list without needing a separate landing page tool.
Kit landing pages are functional and conversion-focused. They are not the most beautiful pages on the internet, but they load fast, they work reliably, and they are built to get subscribers. Kit also makes it easy to embed forms directly into WordPress- a major advantage for bloggers and content sites.
Flodesk landing pages are visually consistent with their email design. If you care about brand cohesion- same fonts, same colors, same aesthetic from your emails to your landing page Flodesk delivers that better than Kit.
Winner: Tie! Kit wins on functionality and WordPress integration. Flodesk wins on design consistency.
Kit vs Flodesk: Creator Monetization
One of the obvious distinctions between the two platforms is this-
Kit has built-in creator commerce features. Digital products, paid newsletters, and subscriptions can be sold directly from Kit, without the need of a third-party tool.
This is even with the free Newsletter plan, which is remarkable. These numbers demonstrate that Kit is a serious tool for creators in the ecommerce space, as it has been able to handle more than $500 million in creator earnings.
Flodesk’s Everything plan ($54/mo) included checkout features, including integrated checkout, sales pages, subscription, payment plans, and abandoned cart automations.
It’s a real upgrade from Flodesk’s previous versions, but it’s geared towards e-commerce over creator, and requires the highest tier available.
Winner: Kit! Kit (convertkit) for creators who sell digital products, courses, and paid newsletters. If you’re looking for one plan that includes ecommerce + email, then Flodesk Everything is competitive.
Kit vs Flodesk: Integrations
Kit supports 100+ native integrations, such as WordPress, Shopify, WooCommerce, Teachable, Gumroad, ThriveCart, Stripe, Zapier, and more. This will allow you to integrate Kit with your current tools and streamline workflows between platforms.
Flodesk does not have as extensive an integration ecosystem. It integrates with Zapier (which opens up a number of possibilities) and Shopify and a few others, but not as many native integrations as Kit does.
Where bloggers and affiliate marketers use WordPress, WooCommerce or any variety of third-party tools, Kit’s wider integration library is a practical benefit.
Winner: Kit.
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Kit vs Flodesk: Customer Support
Kit provides support via email and chat at any time on the Creator plan, and 24/7 priority support via email and chat on the Pro plan.
The free Newsletter plan has access to support as well. Kit also provides a wide collection of knowledge base and an active community of creators.
Flodesk provides email support and has a help center with guides and tutorials. Response times are typically good with Flodesk, but not quite as fast as Kit, who has support every day of the year for all of his paid plans.
Kit vs Flodesk: Best Use Cases
Choose Kit if you are-
- A blogger who is a creator or a newsletter publisher.
- Selling digital products, courses or memberships
- Practicing the steps to create a sustainable audience base that you seek to monetize in the long run.
- From scratch and in search of a real useful free plan
- The need for more advanced, behaviour-based automation
- When you are using WordPress and in need of reliable form embedding.
- Running many affiliate or content marketing campaigns at one time
Choose for Flodesk if you are-
- A photographer, designer or visual lifestyle brand.
- A small business that sends promotional or branded campaigns.
- Need to rapidly expand your mailing list and pay flat-rate pricing at the same time.
- Focusing on making your emails look aesthetically pleasing instead of focusing on advanced automation
- Own an ecommerce website and seek the everything plan bundle
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Pros and Cons of Kit and Flodesk
Kit Pros
- Features are available in Free plan (Up to 10,000 subscribers).
- Advanced behaviour-based automation and tagging.
- Natively integrated digital product sales system even with free plan.
- Owning a WordPress or WooCommerce site? or using a Shopify platform? No worries, as there are 100+ integrations with them.
- Availability of paid support services 24 hours a day.
- Popular worldwide with 600,000+ creators using it.
- No credit card needed to get started.
Kit Cons
- The layout of e-mail is basic- not optimal for visual brands
- When you’re paying for a plan then the pricing is scaled according to the number of subscribers.
- Free plans have a single base automation and are limited in function.
Flodesk Pros
- Best email design in the business for non-designers
- Clean, beginner-friendly interface
- Full support for email + ecommerce in every single one of their plans.
- Attractive landing pages that are consistent with email designs. Attractive landing pages in line with email designs.
Flodesk Cons
- Nobody has a true fully functional free plan.
- Higher operating costs than Kit. Lower level of automation than Kit.
- Fewer native integrations
- The ability to get creator monetization has been locked behind the highest plan.
- There are fewer users and ecosystem compared to Kit.
- No email sending on the free tier, pricing scales with subscriber count for new users.
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Conclusion
Kit is the solid platform, and Flodesk is another, though for other businesses.
For most creators, bloggers, newsletter publishers and digital product sellers, Kit is the better choice.
Free plan is one of the most generous in the game, the automation is truly impressive and the commerce features that are built in allow you to monetize your audience without having to add any additional tools.
If you have a content-based business (like most readers of this blog) then Kit is the better long-term investment.
If you’re a visual-first brand and the design is more important than the level of automation, Flodesk is the better option.
For photography businesses, lifestyle brands, or services with a steady growth in list size where paying a flat rate is cost effective, Flodesk is a good option to explore.
If you’re using WordPress, are an affiliate marketer, or run a content business, then begin with Kit’s free plan for webjinnee.com users. You can create a complete business email without an investment of a single rupee.
