Back then, hours of research, some guessing, and lots of luck were part of every marketer’s life. I spent countless hours working with keywords.
YouTube is the most searched term on Google in the U.S., with over 1.1 billion monthly searches- proving its dominance as the go-to platform for video content (Source).
Only to develop content and see it sink into the black hole of the internet. Sound familiar?
With the arrival of artificial intelligence, research for website and SEO optimization opportunities has also changed for the better.
Something that would take me days would now only take minutes with the help of AI. The data generated would also be better than anything I could have acquired manually.
Now, smart content creators leverage AI tools to get ahead of trends to find topics that have not been used to maximize page rank.
In this article, I will share the strategies I have used to double my traffic in just three months.
Are you ready to stop chasing trends and start predicting them? Let’s go!
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1. Ask AI Assistants Directly
Sometimes it is easier when there are fewer options. Tools like ChatGPT, Claude and Gemini are sophisticated enough to have been trained on troves of data to help recognize different patterns within various industries.
Try asking them prompts like:-
“What is changing in [your industry] now?”
“What questions are people asking more frequently about [topic]?”
“What subtopics in [niche] have little to no available content?”
The other day, I wanted to see what Claude could offer on emerging trends of sustainable fashion, and he was able to identify several distant microtrends that I hadn’t seen in any of my keyword research tools.
I now have an article that targets these emerging keywords that brings in more than 5-thousand visitors a month.
Pro tip: Focus is key when it comes to any prompt. Instead of asking “What’s trending in fitness?” ask “What emerging trends of home workout equipment are available to people living in apartments in 2025?”
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2. Google Trends + AI Analysis
Google Trends tells us what is happening currently, but when it is combined with AI tools, it is able to show us what is likely to happen in the future.
Take a look at this basic workflow:-
- Recognition of trending topics in Google Trends.
- Use AI tools such as Exploding Topics or Glimpse.
- Find patterns indicative of sustained growth, as opposed to short-lived spikes.
Things get interesting with AI when it uses historical trends to predict which of the current trends are likely to persist.
I was able to pinpoint the term “air fryer pasta recipes” six months before the peak, which allowed me to create a Pinterest pin that has received over 100,000 visits.
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3. Use AI-Powered Content Research Tools
BuzzSumo and Exploding Topics as well as ContentStudio all implement advanced A.I related algorithms to monitor widespread information across the internet.
Some things these applications can do:-
- Detect topics that are experiencing an unusual spike in traction and attention.
- Find topics that are demonstrating rapidly rising engagement rates.
- Notify you of articles that are performing beyond the expected benchmarks in your industry.
One of the food bloggers that I mentor has leveraged BuzzSumo AI trend detection and found “Breakfast boards” to be an emerging trend.
As a result of her innovative content, she can rank number 1 for over 5 of her core trend keywords that garner over 40k searches a month.
4. Set Up AI Social Listening
People have conversations about new interests on social media long before they actually start looking them up on Google.
You can use Tools like Brandwatch, Speinklr, and Talkwalker to track and analyze these conversations at scale.
What makes these tools so powerful:-
- They can detect statistically significant surges in conversation volume around a topic of interest.
- They can separate normal conversation variations from emerging conversations around new topics.
- They help organizations solve emerging issues by categorizing conversations by collectively searching for issues and solutions.
One e-commerce business that I consulted for was able to use AI social listening tools to detect rising dissatisfaction around plastic packaging in the beauty segment.
Now, their content that targets negative sentiments about packaging generates a large amount of organic traffic and conversions.
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5. Analyze Search Data with AI
Semrush, Ahrefs, and Moz have adopted AI technology for spotting keywords related to-
- High velocity search volume
- Dynamic search intent
- New seasonal keywords
The key difference between AI analysis and traditional analysis is forecasting ability. Ordinary and standard tools show you what happened while AI tools can predict and pattern what is to come.
As an example, a finance blogger used Semrush’s AI to track interest in the keyword “crypto tax loss harvesting” and wrote a comprehensive guide to it weeks before a spike in search volume.
That guide is ranking #1 now, and is generating consulting leads in the thousands.
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6. Try Reddit Analysis Tools
There is a reason Reddit calls themselves “the front page of the internet;” much of the time, threads begin and trend there first.
Tools such as Redditmetrics, Brandwatch, and Keyhole are able to examine Reddit communities for topics on the rise.
What to look for
- Topics that have an increase in comments all of a sudden
- Questions that span multiple subreddits
- Technical conversations that show there is interest from consumers
A tech writer I know used AI Reddit analysis to find a growing interest in discussion around mechanical keyboard customization.
Their “beginner’s guide to custom mechanical keyboards” now gets over 30,000 monthly visitors and a large amount of affiliate profit.
7. Use AI for Question Research
Finding what questions are being asked and answered is essential for content development. AnswerThePublic, BuzzSumo’s Question Analyzer, and AlsoAsked all use AI technology to help discern new questions and patterns.
The greatest insights come from-
- Questions that were increasing only recently
- Questions that are starting to get asked on multiple forums.
- Questions that are poorly answered in available articles.
An example is the AI question analysis from a parenting blog. It was able to determine a considerable number of questions in the cluster “pandemic effects on toddler socialization,” which a lot of people were asking.
Because of this, the parenting blog is able to receive more than 60,000 visitors a month on its extensive content on the topic.
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8. Set Up Automated AI Content Alerts
What could be the poll for the classes possibly in an agenda for the week and also for the entire semester? Why not set up a system that sends an alert whenever a page in your field receives an unusual or trending interaction on the internet?
This could be set up with BuzzSumo and Google Alerts, preferably having an AI component, while also using the Ahrefs Alerts.
Setting up the system follows a sleek process-
- Define what keywords and webpages or posts compete for your attention or link clicks
- Determine what historical traffic volume and engagement is considered a trend baseline
- Putting AI in use to filter out extra information and provide true chances.
One travel blogger used to receive an alert based on monitoring the engagement interest.
The system sent an alert whenever the engagement interest on any apendable destination content grew above the baseline set to 200 percent.
This led the travel blogger to predict the great interest in “workations”. They prepared pointed content for it and it ranks to date.
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9. Try AI-Powered YouTube Trend Analysis
YouTube is the second biggest search engine after Google, which means it has a lot of data on the interests and trends of the audience.
There are tools like VidIQ, TubeBuddy and Morningfame which use Al to find topics of increasing interest.
Look specifically for-
- Questions that often arise in the comments on different videos.
- Subjects that have higher engagement and less content.
- Topics with increasing view velocity (views per hour after publishing).
One fitness creator found the increasing interest in ”mobility exercises for desk workers” with the help of YouTube trend analysis.
Her guide earns her a lot of revenue since it us available on both YouTube and Google.
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10. Try Visual Trend AI Tools
It isn’t just text formats that attract trends. Visual content trends often arise before search trends, hence tools that evaluate Instagram, Pinterest, and TikTok are invaluable.
Tools like Dash Hudson, Pattern89, and Pixlee TurnTo use AI to-
- Analyze particular visual elements that recently have been won and are on the rise.
- Pinpoint stylistic trends that are rising across multiple users
- Notify visual contents that are having relative success beyond preset standards.
Months before it peaked in search, an interior design blogger utilized visual trend AI to pinpoint ‘japandi design’ (a Japanese and Scandinavian fusion). Now, due to the blogger’s elaborate guidelines, she ranks for dozens of related terms.
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11. Use AI-Enhanced Keyword Clustering
Most AI tools are unable to work and analyze individual keywords. That is the reason why they are programmed to work on diffused segments of data and AI tools, to put it simplery, are programmed to find clusters of any keywords that are garnerining search interest.
MarketMuse, Surfer SEO, and Topic, for example,
- Arrange keywords by meaning and hierarchy
- Identify clusters whose search volume is on the rise
- Establish linkages among rising topics
An example of the use of AI clustering is the health site that found the growing interrelation of “gut health” and “mental health” search terms.
Their thorough content that addresses the link between them now garners hundreds of ranking terms related to the topics.
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Future of Finding SEO Topics- Human + AI Collaboration
In my experience, while the AI can identify hinges, it can never substitute its skill in the cognitive decision of which hinges pairs with the audience, the company with their goals, as well as the content available.
The best solution is any of the following functions-
- AI’s ability to recognize patterns
- Your knowledge about the audience
- Your content, as well as, the goals of the business
I have noticed the way in which many content creators shift their focus to AI’s very diverse suggestions.
However, the focus should instead be on the opportunities that satisfy the following three points-
- Increasing search interest (AI-generated)
- Well attuned to your audience
- Topics that you can add unique value.
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Conclusion
You don’t need to use all 15 strategies at once instead of focus on any one or two. Follow the three simple steps outlined below:
You should instruct AI, such as Claude or chatgpt, to generate questions relevant to your niche.
Install at least one AI-driven alert with the parameters to flag unique performance for any piece of content.
Use Google Trends and a prediction algorithm and perform a search for one topic
Relatively simple as these may seem, those strategies give you an advantage over competitors who still rely on traditional keyword research.
Bear in mind that it is not enough to simply identify topics with search volume—what you need is to ascertain profitable subject matter before they turn into overcrowded competitive battlefields.
The questions is, what new undiscovered emerging trend will you seize next? The resources are available, it is now your time to make use of them.
Have you used any of these AI strategies for finding SEO topics? I would really appreciate your feedback concerning your AI experiences for SEO topic discovery in the comments below.
