What-is-umbrella-branding

Branding

What is Umbrella Branding: Strategy and Example

Umbrella branding is a marketing technique that is used to leverage the brand equity of a master brand, to sell a variety of related products or services to a broader segment of that audience.

What-are-the-hyperlocal-platforms

Branding

What is Hyperlocal? A Game Changer Business Model

Hyperlocal business is a platform that allows local businesses to connect with their targeted customers in a highly specific Area. Hyperlocal Existence occurs because of its geographic boundary.