Organizing contests is a great way to invite people to follow your social media accout. The contest can be using your hashtag and follow your account as the requirement.
Content with relevant images will get more views and is more likely to get shared on social media. Images showing faces can get more likes than those without faces.
Social media allows users to refer your post to their friends or relative. Encourage them to tag their beloved ones on content they might like.
Post some trending Memes and Videos related to your niche.