Organizing contests is a great way to invite people to follow your social media accout. The contest can be using your hashtag and follow your account as the requirement.
Hold Contests
1.
Content with relevant images will get more views and is more likely to get shared on social media. Images showing faces can get more likes than those without faces.
Use Visuals
2.
Social media allows users to refer your post to their friends or relative. Encourage them to tag their beloved ones on content they might like.
Encourage Tagging
3.
Post some trending Memes and Videos related to your niche.