AI prompts used to terrify me.
Like, really awful.
I would type “write me a blog post about marketing” and receive the most soulless, generic content you have ever seen. Then, believing AI to be nothing more than hyped bullshit, I would spend two hours revising it anyhow.
However, I eventually deciphered the code.
In 2025, 71.7% of content marketers use AI for outlining, 68% for content ideation, and 57.4% for drafting content, making these the top use cases for AI in content creation (Source).
I tested 847 different prompts over the course of six months (yes, I did keep track), and I found something that completely altered the situation: Knowing how to communicate with AI is what separates a $5 content creator from a $5,000 content creator, not skill.
That one ideal email subject line prompt I found? It generated 23 subject lines that got 47% open rates. Also, it took me 30 seconds to write.
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The Day I Almost Gave Up on AI
Suppose, I’ve been wrestling with ChatGPT for four hours to get it to write appropriate Instagram captions, and it’s already three in the morning. I have a client deadline to meet.
Each output was either-
- boring business jargon that sounded robotic
- Too many emojis and overly enthusiastic nonsense
- General guidance that could be used in any kind of business
When I came upon a content creator who was producing incredible content at breakneck speed, I was ready to resume writing everything myself. Really good stuff, you know.
“It’s not about the AI,” she said in response to my question about how she accomplished it. It all depends on how you ask.
It clicked at that moment. I struggled with prompt engineering, not content creation.
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Why Your AI Content Sucks (And It's Not AI's Fault)
What no one tells you about AI is this:
It’s similar to having an exceptionally intelligent intern who takes everything literally. Get unclear responses to ambiguous questions. Get amazing outcomes by posing targeted questions with examples and context.
AI is treated like Google by most people. They expect magic after entering a few keywords.
However, AI is more akin to a discussion with your smartest acquaintance. Setting the scene, outlining your goals, giving examples, and being explicit about the result are all necessary.
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My Accidental Discovery
My friend Jake, who earns $50,000 a month from content, shares this incredibly detailed prompt he uses for YouTube titles while I’m whining about my difficulties with AI.
It went beyond simply “writing YouTube titles.” With context, examples, limitations, and particular formatting requirements, it was a comprehensive conversation starter.
Holy crap, the titles were better than anything I had ever written. I gave it a try.
I came to the realisation that I needed to treat AI more like a creative partner rather than a magic button.
The 50 Prompts That Actually Work
After 6 months of testing and research, here are the 50 prompts that consistently deliver value in my content creation process-
Content Ideation Prompts
1. The Endless Idea Generator
“I create content about [YOUR NICHE] for [TARGET AUDIENCE]. I want to brainstorm 20 content ideas that would make my audience think ‘I need to save this right now.’
My audience’s biggest struggles are:
– [PAIN POINT 1]
– [PAIN POINT 2]
– [PAIN POINT 3]
For each idea, give me:
– The hook (why they’d stop scrolling)
– The core value (what they’ll learn)
– The emotional trigger (what they’ll feel)
Make them specific, not generic. I want ideas that only someone in [YOUR NICHE] would think of.”
2. The Controversy Creator
“Give me 10 controversial but defensible opinions about [YOUR TOPIC] that would spark healthy debate in the comments.Â
Format: ‘Unpopular opinion: [STATEMENT]’ followed by 2-3 supporting points.
Make them thought-provoking, not offensive. I want people to disagree respectfully and share their own experiences.”
3. The Trend Hijacker
“What are 5 current trends, news stories, or viral topics I could connect to [YOUR NICHE] content?Â
For each trend, give me:
– How it relates to my audience
– A specific content angle
– Why it would get engagement now
I want to ride trends without being salesy or opportunistic.”
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Writing Prompts
4. The Hook Master
“Write 15 different opening hooks for a piece of content about [YOUR TOPIC].Â
Include these types-
– Question hooks (make them curious)
– Stat hooks (surprising numbers)
– Story hooks (personal anecdotes)
– Controversial hooks (respectful disagreement)
– Mistake hooks (common errors)
Each hook should be under 15 words and make someone stop scrolling immediately.”
5. The Story Structure
“Help me turn this experience into an engaging story: [DESCRIBE YOUR EXPERIENCE]
Structure it like this:
– Hook: The moment that changed everything
– Setup: What I was doing wrong before
– Conflict: The challenge or problem
– Resolution: What I discovered/learned
– Lesson: What my audience can take away
Make it feel like I’m talking to a friend, not giving a lecture.”
6. The Analogy Creator
“Create 5 analogies that explain [COMPLEX CONCEPT] in simple terms my audience would understand.
My audience consists of [DESCRIBE AUDIENCE]. Use analogies from:
– Everyday life
– Popular culture
– Common experiences
– Things they already know
Make the complex feel simple and relatable.”
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Social Media Prompts
7. The Caption That Converts
“Write an Instagram caption about [YOUR TOPIC] that follows this structure:
– Hook: One sentence that stops the scroll
– Value: 3-5 actionable tips or insights
– Personal touch: Quick story or example
– Call-to-action: Engaging question for comments
Tone: [DESCRIBE YOUR VOICE – casual, professional, funny, etc.]
Goal: Get saves and comments, not just likes”
8. The Thread Builder
“Create a Twitter thread about [YOUR TOPIC] with 8-12 tweets.
Tweet 1: Hook that promises value
Tweets 2-10: One tip/insight per tweet
Tweet 11: Summary with numbers
Tweet 12: Call-to-action
Each tweet should:
– Be under 280 characters
– Work as a standalone insight
– Flow naturally to the next tweet
– Include practical value”
9. The LinkedIn Post Pro
“Write a LinkedIn post about [YOUR TOPIC] that would get engagement from [YOUR TARGET AUDIENCE].
Structure:
– Personal story or observation (2-3 lines)
– The insight or lesson (3-4 bullet points)
– Call-to-action question
Tone: Professional but human
Goal: Start conversations, not just get likes
Length: 150-200 words max”
Email Marketing Prompts
10. The Subject Line Generator
“Create 20 email subject lines for content about [YOUR TOPIC].
Include these types:
– Curiosity gaps (make them want to know more)
– Urgency (time-sensitive)
– Personal (feels like a friend wrote it)
– Benefit-focused (what they’ll get)
– Controversial (respectful disagreement)
Each should be under 50 characters and make someone think ‘I need to open this now.’
11. The Welcome Email
“Write a welcome email for new subscribers to my [YOUR NICHE] newsletter.
Include:
– Warm, personal greeting
– What they can expect from me
– My best free resource
– A quick story about why I started
– Clear next steps
Tone: Like welcoming a friend into your home
Goal: Make them excited to hear from me again”
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12. The Re-engagement Email
“Write an email to win back subscribers who haven’t opened my emails in 3 months.
Subject line options (5 different approaches)
Email content that:
– Acknowledges the gap honestly
– Reminds them why they subscribed
– Offers immediate value
– Gives them easy next steps
– Includes an ‘unsubscribe gracefully’ option
Make it feel genuine, not desperate.”
Video Content Prompts
13. The YouTube Title Generator
“Create 15 YouTube video titles for content about [YOUR TOPIC].
Include these formats:
– How-to titles (actionable)
– Listicle titles (numbers work)
– Mistake titles (what not to do)
– Comparison titles (vs. alternatives)
– Story titles (personal experiences)
Each title should:
– Be under 60 characters
– Include keywords naturally
– Create curiosity
– Promise clear value”
14. The Video Script Structure
“Write a video script about [YOUR TOPIC] for a [LENGTH] minute video.
Structure:
– Hook (first 15 seconds – why they should watch)
– Preview (what they’ll learn)
– Main content (3-5 key points with examples)
– Call-to-action (what to do next)
Include:
– Natural transition phrases
– Moments to pause for emphasis
– Engagement cues (‘comment below if…’)
– Personality notes [describe your style]”
15. The TikTok Trend Adapter
“Help me adapt the trending TikTok format [DESCRIBE TREND] to create content about [YOUR TOPIC].
Show me:
– How to use the trend naturally
– What text overlay to include
– When to reveal the key insight
– How to end with a hook for follows
Make it feel native to TikTok, not like I’m trying too hard.”
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Blog Writing Prompts
16. The Outline Builder
“Create a detailed outline for a blog post titled ‘[YOUR TITLE]’ targeting [YOUR AUDIENCE].
Include:
– Hook introduction (why they should care)
– 5-7 main sections with subheadings
– Key points for each section
– Examples or stories to include
– Call-to-action conclusion
Make it comprehensive but scannable. I want readers to get value even if they just skim.”
17. The Introduction Hook
“Write 5 different introduction paragraphs for a blog post about [YOUR TOPIC].
Each should:
– Hook the reader in the first sentence
– Explain why this matters to them
– Preview what they’ll learn
– Be under 100 words
– Match this tone: [DESCRIBE YOUR VOICE]
Make them impossible to ignore.”
18. The Conclusion That Converts
“Write a conclusion for my blog post about [YOUR TOPIC] that:
– Summarizes the key takeaways (3-4 points)
– Reinforces the main benefit
– Includes a clear call-to-action
– Feels like a natural ending, not a sales pitch
The goal is to [DESCRIBE YOUR GOAL – get email signups, comments, social shares, etc.]”
Audience Research Prompts
19. The Audience Analyzer
“Help me understand my audience better. I create content about [YOUR NICHE] for [BASIC AUDIENCE DESCRIPTION].
What are their:
– Daily struggles and frustrations
– Goals and aspirations
– Common misconceptions about [YOUR TOPIC]
– Preferred content formats
– Language and phrases they use
– Questions they’re too embarrassed to ask
Give me specific insights, not generic demographics.”
20. The Pain Point Finder
“List 20 specific problems that [YOUR AUDIENCE] faces with [YOUR TOPIC].
For each problem:
– Why it’s frustrating for them
– What they’ve probably tried already
– How it impacts their daily life
– What they wish someone would tell them
Make them so specific that my audience thinks ‘How did you know?'”
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Content Optimization Prompts
21. The SEO Optimizer
Target keyword: [YOUR KEYWORD]
Secondary keywords: [LIST 2-3 RELATED TERMS]
Show me:
– Where to naturally include keywords
– Meta description options
– Internal linking opportunities
– Content gaps to fill
Keep my voice and style intact.”
22. The Readability Improver
“Make this content easier to read and more engaging:
[PASTE YOUR CONTENT]
– Break up long paragraphs
– Add subheadings where needed
– Include bullet points for lists
– Vary sentence length
– Add transition phrases
– Keep my original tone and message”
Product/Service Prompts
23. The Feature-to-Benefit Translator
[PASTE YOUR CONTENT]
“Turn these product features into benefits that matter to [YOUR AUDIENCE]:
Features:
– [FEATURE 1]
– [FEATURE 2]
– [FEATURE 3]
For each feature, explain:
– What it means in simple terms
– Why they should care
– How it improves their life
– What happens without it
Make it about them, not the product.”
24. The Objection Handler
“Optimize this content for SEO without making it sound robotic:
“List 10 objections people might have about [YOUR PRODUCT/SERVICE] and how to address each one.
For each objection:
– Why they might think this
– The real truth behind their concern
– How to address it without being defensive
– Proof or examples to support your point
Make it conversational, not salesy.”
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Personal Brand Prompts
25. The Brand Voice Definer
“Help me define my brand voice. I want to sound:
– [ADJECTIVE 1 – e.g., helpful, confident, funny]
– [ADJECTIVE 2]
– [ADJECTIVE 3]
But never:
– [WHAT TO AVOID – e.g., boring, pushy, fake]
Give me:
– 10 phrases I should use regularly
– 10 phrases I should avoid
– How to adapt this voice for different platforms
– Examples of how to express the same idea in my voice vs. a generic voice
26. The About Page Writer
“Write an ‘About Me’ section that makes people want to follow me.
Include:
– My background: [BRIEF SUMMARY]
– What I help people with: [YOUR MISSION]
– Why I’m different: [YOUR UNIQUE ANGLE]
– Personal detail that makes me relatable: [SHARE SOMETHING]
Make it feel like a conversation, not a resume. The goal is to make people think ‘I like this person’ not ‘I’m impressed by this person.”
Content Repurposing Prompts
27. The Content Multiplier
“Turn this blog post into 10 different pieces of content:
[PASTE YOUR BLOG POST OR SUMMARY]
Create:
– 3 social media posts (different angles)
– 2 email newsletter topics
– 1 video script outline
– 2 infographic concepts
– 1 podcast episode outline
– 1 carousel post idea
Each should feel fresh and target different audience segments.”
28. The Platform Adapter
“Adapt this content for [PLATFORM]:
Original content: [PASTE CONTENT]
Target platform: [INSTAGRAM/LINKEDIN/TWITTER/etc.]
Show me:
– How to adjust the tone
– What format works best
– How to optimize for that platform’s algorithm
– What call-to-action to include
– How to encourage engagement”
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Engagement Prompts
29. The Comment Starter
“Create 15 engaging questions I can ask my audience about [YOUR TOPIC].
Make them:
– Specific enough to get detailed answers
– Relatable to most of my audience
– Likely to spark discussion between commenters
– Easy to answer (not requiring expertise)
– Genuinely interesting to me
I want questions that start conversations, not just get quick reactions.”
30. The Poll Creator
“Create 10 poll ideas for [PLATFORM] about [YOUR TOPIC].
Each poll should:
– Have 2-4 clear options
– Be relevant to my audience
– Spark curiosity about the results
– Lead to follow-up content opportunities
– Be fun to answer
Include the poll question and all answer options.”
Crisis Content Prompts
31. The Mistake Addresser
“Help me address a mistake I made publicly. Here’s what happened:
[DESCRIBE THE SITUATION]
Write a response that:
– Takes full responsibility
– Explains what I learned
– Shows how I’m fixing it
– Doesn’t make excuses
– Rebuilds trust
Tone: Humble but confident. I messed up, but I’m handling it.”
32. The Controversy Navigator
“I’m getting pushback on content about [YOUR TOPIC]. Help me respond in a way that:
– Acknowledges different perspectives
– Stands by my core message
– Doesn’t escalate the situation
– Provides additional context
– Maintains my brand values
The controversy is about: [DESCRIBE THE ISSUE]
My position is: [YOUR STANCE]”
Seasonal Content Prompts
33. The Holiday Connector
“Connect [UPCOMING HOLIDAY] to [YOUR NICHE] in creative ways.
Give me 5 content ideas that:
– Feel natural, not forced
– Provide real value
– Work for people who do/don’t celebrate
– Could work across multiple platforms
– Stand out from generic holiday content
Make them specific to my audience and expertise.”
34. The Trend Predictor
“Based on current trends in [YOUR INDUSTRY], predict 5 topics that will be important in the next 6 months.
For each trend:
– Why it’s gaining momentum
– How it affects my audience
– Content opportunities it creates
– How to position myself early
– What angle only I could take
Help me stay ahead of the curve.”
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Advanced Strategy Prompts
35. The Content Audit
“Analyze my last 10 posts and tell me:
[PASTE YOUR RECENT CONTENT SUMMARIES]
What patterns do you see in:
– Topics that perform well
– Formats that get engagement
– Tone that resonates
– Times I sound most authentic
– Gaps in my content strategy
Give me actionable insights for improvement.”
36. The Competitor Analysis
“I want to differentiate myself from [COMPETITOR] in [YOUR NICHE].
Their approach is: [DESCRIBE THEIR STYLE/CONTENT]
My unique angle is: [YOUR DIFFERENTIATOR]
Show me 10 ways to:
– Cover similar topics differently
– Appeal to their audience with my approach
– Stand out in the same space
– Add value they’re not providing
– Position myself as the alternative”
Content Calendar Prompts
37. The Monthly Planner
“Create a month-long content calendar for [YOUR NICHE] targeting [YOUR AUDIENCE].
Include:
– 4 educational posts (how-to/tips)
– 4 personal posts (stories/behind-scenes)
– 4 engagement posts (questions/polls)
– 4 promotional posts (soft sell)
– 4 curated posts (sharing others’ content)
Organize by week and suggest optimal posting times/platforms.”
38. The Series Creator
“Design a 5-part content series about [YOUR TOPIC] called ‘[SERIES NAME]’.
Each part should:
– Build on the previous one
– Stand alone if someone finds it first
– Include a clear call-to-action
– End with a teaser for the next part
– Provide immediate value
Give me titles, key points, and publishing schedule.”
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Monetization Prompts
39. The Soft Sell Master
“Help me mention [YOUR PRODUCT/SERVICE] in content without being pushy.
Content topic: [YOUR TOPIC]
Product/service: [WHAT YOU OFFER]
Audience: [WHO YOU SERVE]
Show me 5 ways to:
– Naturally reference my offer
– Provide value first
– Create curiosity about working with me
– Build trust before selling
– Make it feel helpful, not salesy”
40. The Value Ladder
“Create a content funnel that leads to [YOUR MAIN OFFER].
Map out:
– Free content (hooks them in)
– Lead magnet (gets their email)
– Nurture sequence (builds trust)
– Soft pitch content (introduces offer)
– Sales content (makes the offer)
Each step should feel natural and valuable.”
Collaboration Prompts
41. The Partnership Pitcher
“Write a collaboration pitch to [TYPE OF CREATOR] in [THEIR NICHE].
Propose: [YOUR COLLABORATION IDEA]
My audience: [YOUR AUDIENCE SIZE/DESCRIPTION]
Value I bring: [WHAT YOU OFFER]
Make it:
– Specific and actionable
– Mutually beneficial
– Easy to say yes to
– Professional but personable
– Under 200 words”
42. The Guest Content Creator
“I’m creating content for [OTHER PERSON’S PLATFORM] about [TOPIC].
Their audience is: [DESCRIBE THEIR AUDIENCE]
My expertise is: [YOUR BACKGROUND]
Content format: [BLOG POST/PODCAST/VIDEO]
Create content that:
– Serves their audience first
– Showcases my expertise naturally
– Fits their platform’s style
– Drives traffic back to me subtly
– Builds the relationship”
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Analytics and Optimization Prompts
43. The Performance Analyzer
“Help me understand why this content performed well/poorly:
Content: [DESCRIBE THE CONTENT]
Performance: [SHARE THE METRICS]
Audience: [YOUR AUDIENCE]
Platform: [WHERE YOU POSTED]
Analyze:
– What worked/didn’t work
– Why the audience responded this way
– How to replicate success
– What to avoid next time
– How to improve similar content”
44. The A/B Test Designer
“Design A/B tests for [CONTENT TYPE] to improve [SPECIFIC METRIC].
Current approach: [DESCRIBE CURRENT METHOD]
Goal: [WHAT YOU WANT TO IMPROVE]
Create 5 test variations for:
– Headlines/titles
– Opening lines
– Call-to-actions
– Visual elements
– Posting times
Make each test focus on one variable only.”
Inspiration and Creativity Prompts
45. The Block Breaker
“I have content creator’s block. I need 20 angles on [YOUR TOPIC] that I haven’t covered before.
My audience knows: [WHAT THEY ALREADY KNOW]
I’ve already covered: [PREVIOUS CONTENT TOPICS]
My unique perspective is: [YOUR ANGLE]
Give me fresh takes that would surprise even me.”
46. The Perspective Shifter
“Take [COMMON TOPIC IN YOUR NICHE] and give me 10 unconventional angles.
Instead of the usual advice, what if I approached it from:
– The opposite perspective
– A beginner’s viewpoint
– An expert’s advanced take
– A historical angle
– A future prediction
– A contrarian position
– A personal story angle
– A data-driven approach
– A philosophical perspective
– A practical/tactical focus”
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Customer Service Content Prompts
47. The FAQ Transformer
“Turn these frequently asked questions into engaging content:
[LIST YOUR COMMON QUESTIONS]
For each question, create:
– A hook that reframes the question
– The answer with examples
– Why this matters to them
– What to do next
– How to avoid related problems
Make FAQs feel like valuable content, not just customer service.”
48. The Objection Anticipator
“What questions or concerns might people have about [YOUR TOPIC/OFFER] that they’re afraid to ask?
Create content that addresses:
– Embarrassing questions
– Common misconceptions
– Fears about getting started
– Worries about failure
– Concerns about cost/time
– Social pressure issues
Make it safe for them to have these concerns.”
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Community Building Prompts
49. The Tribe Builder
“Create content that makes my audience feel like part of a community.
My audience consists of: [DESCRIBE YOUR PEOPLE]
What unites them: [SHARED EXPERIENCES/GOALS]
Community values: [WHAT YOU STAND FOR]
Give me 10 content ideas that:
– Use ‘we’ instead of ‘you’
– Reference shared experiences
– Create inside jokes/references
– Encourage audience interaction
– Build collective identity”
50. The Movement Starter
“Help me create content around this message: [YOUR CORE MESSAGE]
Turn it into:
– A rallying cry that gets people excited
– Actionable steps they can take
– Ways to identify fellow ‘members’
– Content that spreads the message
– Challenges that unite participants
Make it feel like joining something bigger than themselves.”
How to Use These Prompts Like a Pro?
Here’s what I learned after testing these prompts-
Be specific- Instead of “write about marketing,” try “write about email marketing for small business owners who are overwhelmed by technology”, so you should be specific about your query.
Give context- AI works better and give best solutions when it knows your audience, goals, and constraints.
Provide examples- Give proper data to AI what good looks like for your brand.
Set the tone- Be stick to a tone and tell AI how you want to sound casual, professional, funny, etc.
Ask for options-Â The more option the better results, so always ask for multiple versions so you can pick the best one.
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Conclusion
You know these prompts aren’t magic, but they are tried and tested. Your expertise, creativity, and understanding of your audience matter the most.
But I guarantee they will save you hours of staring at blank screens and give you content ideas you never would have thought of on your own.
In my opinion, you should start with 5 prompts that match your biggest content challenges. Test them. Tweak them. Make them your own.
Your audience is waiting for content that actually helps them. These prompts will help you create it.
