Many of you might ask why we need to spend time doing keyword research. The answer is keyword research is the most important SEO strategy that influences all of the other things you do. But here are the four most important points for why do keyword research is so important in SEO
Until you know which words and phrases are most important for your website to rank well, you can’t properly optimize the pages in your site nor your content strategy to help draw quality traffic and leads to your site.
Knowing the niche keywords and their popularity can help you choose something slightly different with less competition and in return rank higher than your competitors.