Top 9 Search Engine Optimization Interview Questions and Answers


Page speed refers to how quickly your website loads for a user. Users frequently bounce back; thus, search engines like Google prioritise sites with quick page speeds.


The proportion of times a term or keyword appears on a web page is keyword density. When the keyword frequency is much higher than the acceptable level, search engines may misinterpret it as term stuffing. As a result, we must ensure that any important or secondary search keywords do not have excessive keyword density. The formula of keyword density “The number of times the search keyword is used divided by the total number of words in the text multiplied by 100.” 


The distance between the individual terms in a search phrase is referred to as keyword proximity. If your keywords are appropriately positioned throughout the text, your page has a better chance of ranking higher.


The best way to rank a website is by generating more links to the website. There are three types of links which include; contextual, reciprocal and related. Contextual links are when a site links back to your site. Reciprocal links are when other sites link back to your website. Related Links are from other websites that have a similar topic as yours.


Meta tags summarise what a web page is about, similar to a preview. This text does not appear on the page itself, but it does display on Google SERPs, explaining the page’s content and aiding in search engine rankings. Mainly 3 types of meta tags are:- Meta Title Meta Description Meta Keywords


A landing page is a web page that a user arrives at after clicking on a specific link. This link might have come through an email, an advertisement, another website, or any other source. The primary purpose of creating a landing page is lead generation and conversion.


Secret of Writing SEO-Friendly Article:- 1. Focus on content quality and uniqueness 2. Create Small Paragraphs 3. Use images and optimize them 4. Write engaging title 5. Do keywords research and  choose them carefully 6.Place your Keyword Perfectly Include links


Search Engine Result Pages (SERPs) are the web pages that appear due to any search query. Domain authority (DA) is a search engine ranking statistic that evaluates the likelihood of a website ranking in a SERP. It simply assists in comparing your website to competitors on a scale of 0 to 100.


As there are several variants of a page, a canonical URL informs search engines which URL is the original and which one you want to be featured in search engines. Canonical URLs assist websites in avoiding duplicate content concerns. Content syndication is made feasible via cross-domain canonical URLs.

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