Best Ways to Improve your Social Media Strategy


Make use of essential features on social media 

LinkedIn, Facebook, Twitter, and Instagram all have various features that make them ideal sites to start your search. Use relevant hashtags on LinkedIn, Facebook, Twitter, and Instagram.


Use social media to promote your company’s culture

Share pictures of the company’s insides on social media. By showing some sincerity, you can give candidates an idea of what it’s like to work for your company.


Encourage employee social media advocacy

Employee-shared content receives eight times more engagement than brand-shared content, so encourage your staff to share job posting vacancies on their personal social media profiles.


Calculate a social media marketing budget

 If you’re a B2C company, you should spend approximately 20% of your marketing budget on social media; if you’re a B2B company, spending approximately 16% is sufficient.

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