Outdoor Guerrilla Marketing involves adding something extraordinary to pre-existing urban surroundings, like placing something removable onto a statue or setting up temporary work of art on sidewalks and lanes.
Indoor guerrilla marketing is identical to outdoor guerrilla marketing. The main difference between these is that you’re doing this marketing in different indoor areas like college buildings, train stations, etc.
Ambush marketing seeks to grab the benefit of an event – like a concert or carnival- to promote its own product or service in an innovative way, without any consent from the event sponsors.
This marketing approach involves building creative campaigns that require the active participation of customers which means that the public gets a chance to interact or engage with your brand.