The Google Panda was introduced in 2011 to penalise thin or poor content. Content duplication Pages with a low content-to-ad ratio. Pages providing a lot of general information. Content with limited information.
Google launched the “webspam algorithm update” in 2012, which specifically targeted link spam and manipulative link building practices. The Penguin update primarily aims to combat webspam and optimise search results for users. This enhancement was made possible by higher-quality content and improved technical website performance.
In 2013 Google Introduced Hummingbird, a new search platform. This update transformed Google search because it helped to give meaning to the words people typed in their queries. Instead of simply matching words in the query to words in the search results, the new algorithm attempts to understand the meaning of the query and match it with relevant results.
Google’s Medic Update was an attempt by the search engine giant to recognise authority and knowledge online. This is accomplished by utilising the algorithm’s key ranking parameters to ensure that quality, authoritative, and expert material is ranked in search results.
This algorithm is called Bidirectional Encoder Representations from Transformers, or BERT. According to Google, “These improvements are oriented around improving language understanding, particularly for more natural language/conversational queries, as BERT is able to help Search better understand the nuance and context of words in Searches and better match those queries with helpful results.
The Google Multitask Unified Model (MUM) upgrade attempts to meet current search expectations by improving online search capacity using an AI-powered algorithm. MUM is artificial intelligence (AI) meant to evaluate and produce information as humans do. In June of 2021, it was released.
E-A-T means Expertise, Authoritativeness, and Trustworthiness. Google wants to make sure that when you search for anything, you receive not just the accurate search results that best match the intent of your query, but also high-quality results, with material generated by people who know what they’re talking about on websites you can trust.