Umbrella branding is a marketing technique that is used to leverage the brand equity of a master brand, to sell a variety of related products or services to a broader segment of that audience.
Umbrella branding strategy is a process where these sub brands are using the brand equity of these master brands to get a foot into the market and moreover help these sub-brand products or services to be easily adopted by the market, that give them a competitive advantage over other brands while advertising umbrella strategy of the brands.
when Xiaomi is launching any new product into the market, that product will establish itself in the market without much effort. A lot of umbrella branding examples in India that include brands like Amul, Nestle, HUL, P&G and many others. That examples shows the Importance of Umbrella Brands.
Umbrella branding is a marketing technique that is used to leverage the brand equity of a master brand, to sell a variety of related products or services to a broader segment of that audience.